For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel's team of global category analysts.

Whether commuting on the train, running in the park, or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, bold innovation, and data-driven intelligence.

In this episode, Mintel experts discuss the power the senses – specifically smell and taste – have on the human experience. As the world becomes more digital, how are food, drink, beauty, and personal care brands adapting their innovation and messaging strategies to engage the senses and elicit emotion? Certain scents or tastes can transport consumers to a different place or time and evoke a strong memory (you’re thinking about one right now, aren’t you?). This can be a powerful tool for brands to wield – when done correctly. Join us to find out more!

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MEET THE GUESTS

Andrew McDougall (host)
Associate Director, Global Beauty and Personal Care

 

Ayisha Koyenikan
Global Food and Drink Analyst

 

Margaux Caron
Global Beauty Analyst