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Ahead of the start of season three, we have a special episode today with a discussion on the popularity of Veganuary – the annual challenge of following a vegan lifestyle for the month – and the future of plant-based foods. With January already a time when many consumers make new year’s resolutions often for better health and wellness, Mintel global food and drink experts and Veganuary CEO, Ria Rehberg, chat about some of the reasons why the vegan trend is gaining momentum (and mainstreaming in some markets) around the world, as well as what food, drink, and foodservice brands need to consider when developing innovative strategies to support vegan and plant-based products and campaigns.


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Edward Bergen (host)
Mintel Global Food and Drink Analyst


Dasha Shor
Mintel Global Food Analyst


Ria Rehberg
Veganuary CEO