Host Andrew Davidson is joined by digital and media experts Fiona O’Donnell, Marissa Frys and Rebecca McGrath in a special two-part episode. In part one, they discuss the role of TikTok in today’s culture and what the app’s explosive growth means for brands. What’s fueling the rise? How can brands get the most from TikTok? Our experts dive into all of these questions and more, including what brands are doing well, and misconceptions about the platform. Listen now to find out what brands need to know now, and how they can plan for what’s coming next.

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