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The conversation continues! Host Andrew Davidson and digital and media experts Fiona O’Donnell, Marissa Frys and Rebecca McGrath delve deeper into TikTok in part two of this special two-part episode. In this episode, our experts cover security concerns, and what the future holds for the app. How has TikTok evolved, and what does that mean for brands? Listen now!

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Andrew Davidson
SVP/Chief Insights Officer, Mintel Comperemedia
In addition to his role as a host of Mintel Little Conversation, Andrew is an expert in financial services, cross-channel marketing insights, consumer behavior, and global trends who has predicted the evolution of payments marketing for more than 20 years.


Fiona O’Donnell
Senior Director, Leisure and Entertainment, Mintel Reports US


Rebecca McGrath
Associate Director, Media and Technology, Mintel Reports UK


Marisa Fryes
Digital Marketing Analyst, Mintel Comperemedia