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It may be hard to believe, but there was a time when avocados were called ‘alligator pears’. It wasn’t until 1915 that it was officially rebranded as avocado, which led to its commercial success. In today’s episode, we’re talking about the language of food and exploring how words can change the way products are perceived by consumers, even impacting sales and legislation. As an array of start-ups launch innovative food and drink products created with boundary-pushing scientific processes, they are coming up with an entirely new vocabulary. But how do brands entice consumers and ensure they understand what they are buying?



Edward Bergen (host)
Global Food and Drink Analyst

Emma Allman
Junior Food Analyst

Kate Vlietstra
Global Food and Drink Analyst