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In late February, Mintel Senior Trends Analyst Diana Kelter and Mintel Senior Retail and E-Commerce Analyst Alexis DeSalva discussed the exit of Ty Haney, Founder of Outdoor Voices and what it meant to the activewear brand and the direct-to-consumer (DTC) space going forward.

In a recent shakeup, Outdoor Voices has brought on new leadership as well as bringing Ty Haney back into the fold in an active role. Mintel’s experts have reconvened to discuss Outdoor Voices’ possible turnaround and how this might affect the evolving DTC space.