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In this episode, Mintel experts dive into the evolution of livestreaming. They discuss how the COVID-19 pandemic has escalated livestreaming and how consumers are using it in different parts of the world. How can brands make the most of the opportunities a live platform brings? How will livestreaming impact social media influencers? What will livestreaming look like in the future? Mintel experts discuss how it got here and where its going.


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Samantha Dover (host)
Senior Beauty and Personal Care Analyst, Mintel Reports UK


Nick Carroll
Associate Director, Retail, Mintel Reports UK


Rebecca McGrath
Senior Media Analyst, UK