For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel's team of global category analysts.

In this episode, Mintel experts dive into the evolution of livestreaming. They discuss how the COVID-19 pandemic has escalated livestreaming and how consumers are using it in different parts of the world. How can brands make the most of the opportunities a live platform brings? How will livestreaming impact social media influencers? What will livestreaming look like in the future? Mintel experts discuss how it got here and where its going.

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MEET THE GUESTS

Samantha Dover (host)
Senior Beauty and Personal Care Analyst, Mintel Reports UK

 

Nick Carroll
Associate Director, Retail, Mintel Reports UK

 

Rebecca McGrath
Senior Media Analyst, UK