How well do you know Canada’s Gen Z?

Think you know Gen Z? Societal and cultural nuances have influenced Gen Z in such a way that they are not simply Millennials 2.0, and they greatly differ ...

Salty snack consumption is on the rise. The industry continues to adapt to evolving consumer needs and it is reaping the benefits. While Canadians primarily see salty snacks ...

It can be said that Canadian cooking enthusiasts are creatures of comfort, as the majority of cooks lean towards cooking with familiar recipes and have a tendency to ...

The growth of cheese in Canada could be hampered by the fact that younger consumers appear to be eating cheese less often. When examining natural cheese (the most ...

Wearable technology is one of the most exciting sectors in the consumer electronics market. New, innovative products such as activity trackers that measure distance traveled, wireless headphones, voice-controlled ...

While natural food and drink appears to have gone mainstream in Canada, it seems confusion around what ‘natural’ actually means has inspired a free-from revolution. Research from Mintel Global ...

With several automotive manufacturers pledging to significantly expand their electric fleet, the move towards electrification is ramping up. Major car companies and big retailers in Canada are looking ...

When describing moms and the various tasks they tackle on a daily basis, anything less than “superhero” would be inadequate. While they make it look routine, for the ...

From bath soap in an old-style glass milk bottle to snack bars that follow the “essentialist” design principle, Canada has seen a range of products with innovative packaging ...

The current precarious political climate in the US seems to have American consumers divided. Only 18% of US consumers agree most Americans share their values and just over ...

Getting the best value will always be a priority for consumers. The marketplace is saturated with deals and discounts catering to the value-minded consumer, making it harder for ...

Across both Canada and the US, the loyalty program market is highly saturated with nine out of 10 consumers in both regions saying they participate in these programs. ...