Supporting Seniors in Canada during COVID-19 Often overlooked, seniors are a key segment brands should be paying attention to as they are a sizable portion of the population at 6.3 million, and the current ... Read More
Ridesharing continues to expand and introduce new features in Canada While still relatively new to the Canadian landscape, ridesharing has gained considerable traction due to pioneers Uber and Lyft. Limited to certain regions of the country, operators in this ... Read More
Help with weeknight meals: It’s all or nothing for Quebecers We’ve all been there: it’s nearing the end of the work day, in the middle of the week, and you’re faced with the dreaded question, “what’s for dinner?” ... Read More
How can banks help and market to new Canadians? Many newcomers have difficulty accessing credit in their first few years because their credit history may not be recognized in Canada. This can increase the likelihood of accessing ... Read More
The NFL is encroaching on the CFL’s turf The NFL is quintessentially American. After all, it’s called the National Football League and is home to team names like the Patriots, Cowboys, Eagles and Texans; there is ... Read More
How well do you know Canada’s Gen Z? Think you know Gen Z? Societal and cultural nuances have influenced Gen Z in such a way that they are not simply Millennials 2.0, and they greatly differ ... Read More
3 opportunities for salty snacks in Canada Salty snack consumption is on the rise. The industry continues to adapt to evolving consumer needs and it is reaping the benefits. While Canadians primarily see salty snacks ... Read More
3 opportunities to attract cooking enthusiasts in Canada It can be said that Canadian cooking enthusiasts are creatures of comfort, as the majority of cooks lean towards cooking with familiar recipes and have a tendency to ... Read More
Canadian Millennials are falling out of love with cheese The growth of cheese in Canada could be hampered by the fact that younger consumers appear to be eating cheese less often. When examining natural cheese (the most ... Read More
Does the future of wearable tech depend on gifting? Wearable technology is one of the most exciting sectors in the consumer electronics market. New, innovative products such as activity trackers that measure distance traveled, wireless headphones, voice-controlled ... Read More
Natural food/drink launches with GMO-free claims grew 366% in Canada in the last 10 years While natural food and drink appears to have gone mainstream in Canada, it seems confusion around what ‘natural’ actually means has inspired a free-from revolution. Research from Mintel Global ... Read More
Electric vehicles are widening their appeal in Canada With several automotive manufacturers pledging to significantly expand their electric fleet, the move towards electrification is ramping up. Major car companies and big retailers in Canada are looking ... Read More
