3 way unique ways brands use advent calendars Advent calendars have been popular since the late 19th century as a way of marking the days until Christmas. Brands have also renamed the seasonal marker as ‘anticipation ... Read More
Three Things Brands Need to Know About Marketing to Gen Z Consumers Over the next ten years, all new adults will be members of Generation Z. Roughly defined as those born between 1997-2012, Gen Z is poised to be the ... Read More
Great British beach clean: helping consumers play their part in sustainability Mintel recently conducted its third annual beach clean at Margate’s west sands in south east England, delivering actionable data to the Marine Conservation Society (a charity working for ... Read More
Sports Betting: The New Frontier for Brands In Sports As the World Series gets underway next week, sports fans are in the middle of one of the busiest times of the year: football, baseball, hockey and basketball ... Read More
No Candy?!? Not an Option For Consumers This Halloween The Hershey Company inadvertently gave consumers a scare earlier this year. In the company's Q2 2022 earnings statement, they mentioned that a Halloween candy shortage due to supply ... Read More
The APAC consumer is changing: What does it mean for retail in the next decade? When predicting the future, we must root our assumptions in the past/present. During the past decade, consumer spending in Asia-Pacific grew rapidly, the region now representing over half ... Read More
5 tips for your back-to-school marketing strategy Despite a return to in-person learning, students and parents will still be relying heavily on digital channels for back-to-school inspiration and shopping in 2022. This year is expected ... Read More
The impact of inflation on APAC consumers: 2022-23 In the Inflation Exploration blog series, Mintel explores all the ways that inflation effects consumers around the globe. Concern in APAC is muted, but could worsen Consumers in APAC ... Read More
Four Ways Beverage Brands Can Innovate This blog is based on a presentation from IFT 2022 from Lynn Dornblaser and Melanie Bartelme. For the complete presentation and more, click here. Our expert analysts monitor ... Read More
Three unique ways brands can reach women and their wellness needs Women have been stretched especially thin amid the pandemic, saddled with the responsibility of caring for family and work obligations, while also looking out for their own personal ... Read More
INSEAD and Mintel GNPD research explore the disconnect between food product claims and consumer preferences Renowned global business school INSEAD (Institut Européen d'Administration des Affaires) recently published a research paper exploring the mismatch between marketers’ use of health claims on food products and ... Read More
‘Eco ethics’ is the next K-Beauty megatrend to look out for in 2022 South Korea’s skincare category continues to grow despite current economic uncertainties. The facial skincare market alone is forecast to reach KRW 5.47 trillion (approx. US$ 4.3 billion) this ... Read More
