Consumer Culture Series: Minimalist maximalism In several markets like jewelry, fashion, fragrance, and makeup we see two opposing forces - minimalism vs. maximalism - interacting and facilitating a new consumer practice trend: minimalist ... Read More
Modern Moms: What’s changed between two generations Nearly all moms agree that they’re doing a good job raising their kids and the person they are most likely to credit their parenting success is to their ... Read More
Consumers' love affair with Amazon: Real or infatuation? Amazon is the largest e-commerce retailer in the world and shows no signs of slowing down despite turning 25 this year. The retailer continues to offer new forms ... Read More
Pride month: How brands are showing their colors The month of June is dedicated to celebrating the LGBTQ+ community and, this year, paying tribute to the 50th anniversary of the Stonewall riots. Brands are showing their ... Read More
Behind the Dad Jokes: Father’s Day Ads Showcase Dads as Caretakers Father’s Day ad campaigns mostly fall into one of two camps: classic or modern. Classic Father’s Day ads feature the following: BBQ, cars, or beer. Sometimes, they feature ... Read More
IFT sneak preview: What "clean" means for companies and consumers Clean no longer refers only to water quality or a spotless kitchen. It has become an adjective with many meanings across industries, with countless brands using the term ... Read More
Brands are embracing Moms that are #SorryNotSorry Fueled by social movements like #MeToo, women are seeking empowerment and moms are no exception. Moms may be giving and kind, but moms are also tough, demanding and ... Read More
Thought Bubble: Parents are out of touch when it comes to cyberbullying The potential for online harassment has reached a level that it has become one of parents’ primary fears for their kids. But while parents worry themselves sick over ... Read More
The future of halal: Catering to the Muslim consumer According to official statistics, Indonesia is the world’s fourth most populous and largest Muslim majority nation. With a quickly-expanding middle class eager to experience innovative products and services, ... Read More
The rise of Asia’s lazy consumer part 2 During the recent Top Trends in APAC webinar, we discussed the emergence of a new type of consumption behaviour in Asia Pacific, where time-saving, labour-saving, and convenient products ... Read More
The rise of Asia’s lazy consumer (part 1) During the recent Top Trends in APAC webinar, we discussed the emergence of a new type of consumption behaviour in Asia Pacific, where time-saving, labour-saving, and convenient products ... Read More
It's time to look beyond 'gendered' food and drink In an era of gender-neutral bathrooms, makeup, clothing and airline reservations, it’s time for new food and drink products to move away from traditional “for women” and “for ... Read More
