Chinese consumers' post-pandemic diet demands flexibility and personalization, sleep and healthy ageing support In the post-pandemic era, health has become one of the hot topics of the day, and Chinese consumers' concern for their own health has risen to a new ... Read More
[PODCAST] How to make better sustainability-driven business decisions Following the recent release of the Mintel Sustainability Barometer 2021, host Samantha Dover sits down with consumer lifestyle experts, trend spotters, and futurists to discuss the current state ... Read More
Supporting young consumers' mental wellbeing now, in the medium and long term Since the start of 2020, anxiety has been at the forefront of discussions about the world returning to normal - and in particular, how young people need help ... Read More
Mintel’s beach clean: no time to waste The Mintel Gives volunteering team visited Margate on the 1st July to conduct a beach clean survey for the Marine Conservation Society. We left the shore with 14kg ... Read More
Demand grows for pet fashion styling services in China Recently, more fashion brands have opened their pet clothes and pet home care product line. For example, the South Korean fashion brand MLB just launched the pet series ... Read More
[WATCH] World Oceans Day: Life & livelihoods More than three billion people worldwide rely directly on the oceans for their livelihoods, with industries from tourism, fishing and seafood to shipping and transport all sustained by ... Read More
The evolution of Pride and Pride Marketing Last year, many Pride festivals and campaigns were forced to pivot not only due to the COVID-19 pandemic but also in response to the killing of George Floyd ... Read More
Tapping into the latest trends to appeal to Mexico’s Millennials While Mexican Millennials are at a variety of life stages with a range of different responsibilities and needs, they are broadly united in their love for the fun ... Read More
Mother's Day made optional Being a parent is a hard, but important job. According to Mintel research on marketing to moms, seven in 10 moms say parenting is the most important thing ... Read More
How brands can use consumer identity and brand reputation to navigate cancel culture In the past year, “cancel culture” has become the boogeyman of the internet, inciting dread and defensiveness among brands. If everyone is vulnerable to cancel culture, how can ... Read More
Should brands reward consumers for getting the COVID-19 vaccine? Will they or won’t they? The news is flooded with coverage about vaccine availability and, in demographics or areas where the vaccine is available, who will opt to ... Read More
What strategies should gyms adapt to stay on-trend with consumers? Gyms across England are bracing themselves for their long awaited reopening on April 12th. This will be a crucial milestone in the sector’s recovery, however operators still have ... Read More
