COVID-19 in context COVID-19 has changed the world. But, it is not the first pandemic to alter the course of history. What can we learn from the past and what makes ... Read More
Get used to new normal, fully restore consumer confidence As time goes by, summer is finally here. China has fully gotten into the rhythm of work and production resumption since it stepped up efforts to fight the ... Read More
[WATCH] The future of work and play The return to work has started for some, but worktime and downtime may never look the same. For workers still at home, 89% of UK businesses would be ready ... Read More
How COVID-19 brought the future forward [part one] The outbreak of the novel coronavirus (COVID-19) is having a profound impact on the global economy and consumer markets. As a result, many of the predictions set forth ... Read More
Indian consumers change their behaviours to cope with the COVID-19 lockdown India has been under a month-long government-mandated lockdown, with citizens being asked to stay indoors and avoid any unnecessary travel as the novel coronavirus spreads to more parts ... Read More
Navigating the chaos of COVID-19 with consumer trends With many parts of the world thrown into turmoil, brands are wondering how they should position themselves with consumers in light of the COVID-19 pandemic. After all, in ... Read More
US food shoppers change strategy during the pandemic As the basics of everyday life like toilet paper and dried pasta become hard to find, shopping habits have changed. Will these new behaviors last? The role of the ... Read More
[WATCH] Life in the UK after COVID-19 Consumers are being forced to dramatically change their behaviour as a result of COVID-19. In this new video, we examine which of these changes could last after the ... Read More
Supporting Seniors in Canada during COVID-19 Often overlooked, seniors are a key segment brands should be paying attention to as they are a sizable portion of the population at 6.3 million, and the current ... Read More
COVID-19 sparks fear among Brazilian consumers Half of Brazilians are extremely worried about the risk of being exposed to COVID-19 and how the outbreak might affect their lifestyle. As a consequence, shopping habits have ... Read More
[WATCH] COVID-19 pandemic here and now: How consumers and industries are reacting in the US As the scope of the COVID-19 pandemic continues to unfold, many industries are looking at a chain reaction of unprecedented changes. In addition to measuring changes in the ... Read More
Research your way out of a crisis: COVID-19’s effect on consumer behaviour 19th-century diplomat Klemens von Metternich is credited with quipping: “When France sneezes, Europe catches a cold”. In the 20th century, this mutated into: “When America sneezes, the world ... Read More
