‘Eco ethics’ is the next K-Beauty megatrend to look out for in 2022 South Korea’s skincare category continues to grow despite current economic uncertainties. The facial skincare market alone is forecast to reach KRW 5.47 trillion (approx. US$ 4.3 billion) this ... Read More
How condiment brands can gain younger consumers Condiments experienced a significant sales surge during the pandemic, with a 21.3% year-on year growth of 2020. Statistics show that the category has maintained that advantage, falling just ... Read More
8 ways to target US grocery shoppers during inflation Recent inflation is bringing new pressures to consumers who identify their financial situation as Tight, Struggling or In Trouble. Consumers are feeling pressure regardless of their financial situations, ... Read More
Tradition dominates the festive food market but modern approaches are gaining popularity With consumers gearing up to go back to pre-COVID-19 times, the packaged food and drink industry is eyeing a stronger festive season compared to the last two years. As ... Read More
The evolving concept of convenience Due to financial uncertainties, APAC consumers are now embracing a scarcity mindset. In fact, two-thirds of consumers* say they have a budget that they try to stick to ... Read More
5 sustainability recommendations brands should keep in mind this Earth Day While sustainability is a hot topic every day, Earth Day is a chance to call attention to it even more. Sustainability is an issue many consumers, brands and ... Read More
How value is impacting LatAm consumer behavior two years into the pandemic At the start of the pandemic, we examined what COVID-19 meant for three of Mintel’s 7 Drivers of consumer behavior in Latin America (LatAm): value, technology and wellbeing ... Read More
Ukraine and inflation: Consumers weigh in Across multiple markets, consumers are already worrying that the conflict in Ukraine will have an impact on their financial situation. Our research shows real fears about how rising ... Read More
Fitness industry attract more investment in China The COVID-19 pandemic changed a lot about the way consumers live, including how they workout. Now more than ever, customers are foregoing the gym and choosing to work ... Read More
Why brand values studies are a must Black History Month was a month whose midline was a Super Bowl during which hip-hop stars sang their hits, censored; during which one of them took a knee, ... Read More
5 key strategies for brands to help consumers deal with inflation Over the last two years, COVID-19 has dominated the consumer mindset. In 2022, though, the emphasis has increasingly been on the cost of living. The COVID-19 pandemic created a ... Read More
Pets in China to feast at Chinese New Year family gathering Family gathering dinner is an essential part of the Chinese New Year, many Chinese pet owners have prepared a special meal for their pets as well. Festive food ... Read More
