Behind the Dad Jokes: Father’s Day Ads Showcase Dads as Caretakers Father’s Day ad campaigns mostly fall into one of two camps: classic or modern. Classic Father’s Day ads feature the following: BBQ, cars, or beer. Sometimes, they feature ... Read More
IFT sneak preview: What "clean" means for companies and consumers Clean no longer refers only to water quality or a spotless kitchen. It has become an adjective with many meanings across industries, with countless brands using the term ... Read More
Brands are embracing Moms that are #SorryNotSorry Fueled by social movements like #MeToo, women are seeking empowerment and moms are no exception. Moms may be giving and kind, but moms are also tough, demanding and ... Read More
Thought Bubble: Parents are out of touch when it comes to cyberbullying The potential for online harassment has reached a level that it has become one of parents’ primary fears for their kids. But while parents worry themselves sick over ... Read More
The future of halal: Catering to the Muslim consumer According to official statistics, Indonesia is the world’s fourth most populous and largest Muslim majority nation. With a quickly-expanding middle class eager to experience innovative products and services, ... Read More
The rise of Asia’s lazy consumer part 2 During the recent Top Trends in APAC webinar, we discussed the emergence of a new type of consumption behaviour in Asia Pacific, where time-saving, labour-saving, and convenient products ... Read More
The rise of Asia’s lazy consumer (part 1) During the recent Top Trends in APAC webinar, we discussed the emergence of a new type of consumption behaviour in Asia Pacific, where time-saving, labour-saving, and convenient products ... Read More
It's time to look beyond 'gendered' food and drink In an era of gender-neutral bathrooms, makeup, clothing and airline reservations, it’s time for new food and drink products to move away from traditional “for women” and “for ... Read More
Why today’s teenagers are different from any other previous generation When thinking about teenagers, ‘finance-savvy’ and ‘virtuous’ are not exactly the first words that spring to mind. But Mintel research reveals that young Brits today are not who ... Read More
You heard it here first: Predicting a casual society Mintel has been at the forefront of predicting the trends that matter most, calling them early and accurately, over the last 15 years. In our series You Heard ... Read More
Two truths and a lie: Getting to know Canadian Seniors We’re all familiar with the game “two truths and a lie”, an exercise often used as a way for people to get to know each other better in ... Read More
Sustainable packaging: we answer your questions! Following Mintel’s London Bitesize Briefing on the evolution of sustainable packaging, Benjamin Punchard, Global Packaging Insights Director, answers a selection of questions posed by the audience. People are interested ... Read More
