A look at 2022 Global Consumer Trends and what they mean for South APAC The pandemic, economic fluctuations, and local and global events in 2020-21 have caused consumers to form new behaviors, attitudes, and values. Mintel's 2022 Global Consumer Trends recognize these ... Read More
4 social and cultural trends to look out for in 2022 After two years of the pandemic and multiple lockdowns, what does the future hold for consumers in 2022? Our Director of Trends EMEA Simon Moriarty picks four social ... Read More
Social awareness and engagement are becoming more mainstream: What brands need to know Interest and participation in social causes are becoming more widespread among US consumers. With over half of the US population qualifying as 'conscious consumers,' value-based marketing and cause-driven ... Read More
THE END OF THE ROAD FOR ROTE Fevistik’s latest ad drives home the path breaking message of making education more immersive and enjoyable by shunning the prevalent ways of rote learning in India. The tagline ... Read More
Bridging the ‘JIO’GRAPHICAL divide New disruptions are the only way technology and target audiences can have a cohesive relationship. Exemplifying this is the JioPhone Next, a ‘one-of-a-kind’ device. Why is it such ... Read More
More Chinese young consumers love consumption related to nostalgia Recently we have seen an increasing number of Chinese young consumers love consumption related to nostalgia. The power of fond memories and beloved icons from the past make ... Read More
Mirroring the Bengali society with better content In today’s world where paid content on OTT’s is ruling the roost, the out of the box thinking (pun intended) by Colours Bangla is a sure show winner. ... Read More
[PODCAST] How brand loyalty is changing In this episode of Little Conversation, host Samantha Dover is joined by experts in consumer trends and purchase behaviour for a discussion about brand loyalty and to answer ... Read More
Christmas 2021: How are shoppers preparing for this year’s festive season in the UK? After last year’s ‘cancelled Christmas’, many consumers will be looking forward to a return to more normal festive celebrations. However, with the UK facing a fuel crisis, as ... Read More
Consumer spotlight: Understanding Mexican men's new needs The pandemic has shifted everyone's habits, and Mexican men are no exception. Unlike women, many men (single men, brothers, husbands and sons) were challenged to be more involved ... Read More
3 key trends from this year’s International Hospitality Investment Forum (IHIF) Three key trends have emerged from the latest edition of the IHIF, which was finally held in Berlin on 1-3 September 2021, after having been postponed four times ... Read More
[PODCAST] Taking a stand vs. virtue signaling: How to make the right decision for your brand In this episode of Little Conversation, host Edward Bergen is joined by experts in food and drink, beauty and personal care, and DE&I for an honest discussion about whether ... Read More
