Cannabis legalization in the US: how brands can attract consumers With Illinois bringing the number of US states with legalized recreational marijuana to 11, more companies and brands than ever are considering if and how they enter and ... Read More
Strategic thinking: The curse of “mainstream appeal” One of the most interesting parts of being a futurist is hearing questions about when and at what rate the future will be ubiquitous. Everybody wants to know ... Read More
Back to school means back to work for moms While kids are prepared for the new school year with fresh backpacks and school supplies, moms are diving into packing lunches, helping with homework and meeting with teachers. ... Read More
[WATCH]: Powering the mind: The rising need for mental performance solutions Consumers in Asia-Pacific are taking an active interest in their health, and as a result, are increasingly engaged in self-care practices. As part of this journey to self-betterment, ... Read More
Consumer Culture Series: Minimalist maximalism In several markets like jewelry, fashion, fragrance, and makeup we see two opposing forces - minimalism vs. maximalism - interacting and facilitating a new consumer practice trend: minimalist ... Read More
Modern Moms: What’s changed between two generations Nearly all moms agree that they’re doing a good job raising their kids and the person they are most likely to credit their parenting success is to their ... Read More
Consumers' love affair with Amazon: Real or infatuation? Amazon is the largest e-commerce retailer in the world and shows no signs of slowing down despite turning 25 this year. The retailer continues to offer new forms ... Read More
Pride month: How brands are showing their colors The month of June is dedicated to celebrating the LGBTQ+ community and, this year, paying tribute to the 50th anniversary of the Stonewall riots. Brands are showing their ... Read More
Behind the Dad Jokes: Father’s Day Ads Showcase Dads as Caretakers Father’s Day ad campaigns mostly fall into one of two camps: classic or modern. Classic Father’s Day ads feature the following: BBQ, cars, or beer. Sometimes, they feature ... Read More
IFT sneak preview: What "clean" means for companies and consumers Clean no longer refers only to water quality or a spotless kitchen. It has become an adjective with many meanings across industries, with countless brands using the term ... Read More
Brands are embracing Moms that are #SorryNotSorry Fueled by social movements like #MeToo, women are seeking empowerment and moms are no exception. Moms may be giving and kind, but moms are also tough, demanding and ... Read More
Thought Bubble: Parents are out of touch when it comes to cyberbullying The potential for online harassment has reached a level that it has become one of parents’ primary fears for their kids. But while parents worry themselves sick over ... Read More
