Marketing to Canadian Gen Z in the post-pandemic While the global pandemic has shaken the ground of all consumers, the economic fallout hits the Gen Z generation (defined as 18-25s) at a particularly influential time of ... Read More
How can US wine adapt to a pandemic-driven decline? Wine sales rose in initial COVID-19 lockdown shopping, but drinkers later deprioritized alcohol spend in favor of health. So which demographic should brands target? Offer lower ABV wine options ... Read More
Declining sales aren’t auto manufacturers only worry – a used inventory shortage is on its way There wasn’t much speculation given to whether or not vehicle sales would plummet once the pandemic hit a critical mass in March 2020 sending almost the entire country ... Read More
What are the global beauty market trends after the pandemic? Recently, I had the honor to attend the 3rd Cosmetics Product Managers Conference at CIBE (China International Beauty Expo). Of course, at the event, I shared some sights ... Read More
[WATCH] The impact of COVID-19 on Leisure and Entertainment The leisure and entertainment sector has been severely affected by the pandemic and the future will be challenging, as Senior Gaming Analyst John Poelking and Senior Lifestyles Analyst ... Read More
Big opportunities for transportive drinks during travel shutdown Confined by a depleted travel industry and social distancing measures, consumers are yearning to travel. This is a mindset which drink companies should embrace and empathise with by ... Read More
Back to school: Brands can provide resources for students and parents The 2020/2021 school year is quickly approaching and with the COVID-19 pandemic still present, debates continue about the best approach for starting school in the fall. Ultimately, parents ... Read More
Opportunities for innovation in China’s post-COVID-19 beauty market I recently had the honor to attend China Beauty Expo (CBE), an influential beauty event in China. Despite the current unusual time, I was excited about this industry ... Read More
[WATCH] COVID-19’s impact on Household Care, Home Care and Personal Care Mintel Senior Household Analyst Rebecca Cullen looks at the short, medium and long-term implications of COVID-19 on the household, home care and personal care sectors. For a comprehensive look ... Read More
The future of fragrance in the UK The COVID-19 outbreak has created challenges across the beauty industry, and fragrances have already been one of the hardest-hit categories, with a particularly slow recovery forecast. Confined to ... Read More
10 ways restaurants can take action during COVID-19 and beyond There’s no doubt the restaurant industry looks completely different than it did even a few short months ago, and many changes implemented now will be long-lasting. Consumer concerns ... Read More
Post COVID-19 stress disorder: What consumer behavior will look like The COVID-19 journey is continuing and some consumers are trying to reset their lives as countries have entered the next normal with guardrails in place in an effort ... Read More
