German Consumer News

With the ongoing pandemic, German consumers have become increasingly aware of the environment. As sustainability becomes a necessary business objective, companies and brands are under pressure to become ...

German consumers are increasingly looking for products that can help them improve their physical and emotional wellbeing – all by paying more attention to ingredients listed on the ...

A rising interest in climate change, zero waste or political involvement as well as social change are some of the current trends that impact the influencer marketing businesses ...

Low in calories and rich in electrolytes, coconut water has come to enjoy global popularity. Three quarters of Indians and over two in five Brazilians report that they ...

The German beauty and personal care industry has been impacted by COVID-19. In this new video, Mintel’s Beauty and Personal Care Analyst Gwen Osserman explains how the pandemic ...

Like so many other things in 2020, celebrations for this year’s Oktoberfest are set to feel very different as a result of COVID-19 restrictions. The Munich event has ...

Many consumers seek comfort in these unprecedented times, and what could be more soothing than chocolate? Indeed, as Mintel’s latest Germany Report on chocolate confectionery reveals, over 3 ...

As the federal government in Germany introduces a temporary reduction in the standard rate of VAT to 16% (down from 19%) and also cuts the sales tax on ...

Although COVID-19 is making German consumers increasingly focused on health and personal finance, they are still concerned about sustainability. In this new video, Mintel's Consumer Lifestyles analyst Mainga ...

According to Mintel’s latest German report on cooking and pasta sauces, over half of consumers in Germany use cooking and pasta sauces only as emergency solutions, as most ...

From its origins celebrating the marriage of Crown Prince Ludwig in 1810 in Bavaria, Oktoberfest has become a global phenomenon celebrated around the world – from Brazil to ...