4 key trends spotted at Anuga 2021 In compliance with the current COVID-19 regulations, this year’s Anuga, the world’s largest food and drink trade show, took place as a virtual and in-person event in Cologne. ... Read More
[NEW] Mintel Store Germany: A one stop resource for German consumer markets Mintel has launched the Mintel Store Germany - a new, dedicated site to purchase German focused consumer research, market data, trends and competitive analysis. Available in both German and ... Read More
Going green: 3 smart sustainable strategies for smartphone brands Over the past years, sustainability has come to the forefront of consumer behaviour, business decisions and policy reforms in a wide range of industries. This development is increasingly ... Read More
The 3 biggest German food packaging trends of 2021 With the ongoing pandemic, German consumers have become increasingly aware of the environment. As sustainability becomes a necessary business objective, companies and brands are under pressure to become ... Read More
Giving H2O an extra kick: 7 functional waters for a range of needs German consumers are increasingly looking for products that can help them improve their physical and emotional wellbeing – all by paying more attention to ingredients listed on the ... Read More
A shift in priorities: the rise of purpose-driven influencers A rising interest in climate change, zero waste or political involvement as well as social change are some of the current trends that impact the influencer marketing businesses ... Read More
Coconut water 2.0: Thirst quencher with functional benefits Low in calories and rich in electrolytes, coconut water has come to enjoy global popularity. Three quarters of Indians and over two in five Brazilians report that they ... Read More
How COVID-19 will change Germany‘s beauty and personal care industry The German beauty and personal care industry has been impacted by COVID-19. In this new video, Mintel’s Beauty and Personal Care Analyst Gwen Osserman explains how the pandemic ... Read More
Oktoberfest 2020: Healthy inspired German food and drink for post-COVID celebrations Like so many other things in 2020, celebrations for this year’s Oktoberfest are set to feel very different as a result of COVID-19 restrictions. The Munich event has ... Read More
7 innovative products tapping into Germany’s vegan chocolate revolution Many consumers seek comfort in these unprecedented times, and what could be more soothing than chocolate? Indeed, as Mintel’s latest Germany Report on chocolate confectionery reveals, over 3 ... Read More
The impact of VAT cuts on BPC, tech & leisure industries in Germany As the federal government in Germany introduces a temporary reduction in the standard rate of VAT to 16% (down from 19%) and also cuts the sales tax on ... Read More
How COVID-19 is shaping ethical consumer behaviour in Germany Although COVID-19 is making German consumers increasingly focused on health and personal finance, they are still concerned about sustainability. In this new video, Mintel's Consumer Lifestyles analyst Mainga ... Read More