The Future of Sustainability in Household Cleaning The emergence of sustainable cleaning into the mainstream Sustainability in the household care industry is not necessarily a new topic – prominent European eco brand Ecover was founded in ... Read More
[WATCH] 2 household care brand innovations tapping into the upcycling ingredient trend Like their beauty counterparts, more household care brands are tapping into the upcycling ingredient trend. In this new video our Brand and Household Care Research Analyst, Emilia Tognacchini ... Read More
How the pandemic could disrupt the toilet paper industry The toilet paper industry sailed to new heights in North America over the last 18 months, as the pandemic boosted sales of category leaders and niche players. Small ... Read More
Promote inclusivity to build loyalty in household care 2020 saw a noticeable shift away from societal norms, with the conversation around breaking down gendered and racial barriers becoming more mainstream. This is being driven by younger ... Read More
[Watch] Trends shaping India’s fabric care category Fabric care products in India are a necessary part of consumers’ day-to-day lives. With companies making detergents at very affordable prices, the fabric care category enjoys high penetration. ... Read More
Supplements can support the wellness trend for pets A global shift in working patterns towards more remote working will facilitate an already growing ownership of pets, which will support volume growth in pet food. Consumer desire ... Read More
How COVID-19 has shifted cleaning priorities The core focus for consumers during the pandemic was to ensure that they were keeping themselves and their loved ones safe. This means consumers were more inclined to ... Read More
4 innovative household care products effectively shifting to lifestyle brands COVID-19 has put the notion of health and wellness in the spotlight and stressed the importance of a safe and clean home environment, as explored in Mintel 2021 ... Read More
How are cleaning brands encouraging consumers to go green? We’ve seen consumers face something of a dilemma during the pandemic in terms of hygiene versus the environment. Many people have shifted their habits towards safety first and ... Read More
Patio and Backyard living in 2021 As the temperature warms up with spring nearly here, what better time than now to think about backyard hangs? Nearly all US adults have access to an outdoor space ... Read More
Pet love will inspire new opportunities for homecare The COVID-19 pandemic prompted a rise in pet ownership, indicating an opportunity for pet-friendly cleaning products to reach more consumers than ever before. Brands can leverage newfound pet ... Read More
Is ‘pandecorating’ a thing of the past? The COVID-19 pandemic spurred an uptick in adults undertaking home projects, from redecorating to organizing to gardening, as shelter in place removed a key barrier for category participation ... Read More
