Air fresheners to offer relaxation benefits in India Air fresheners in India are used primarily for neutralising bad odour in homes, offices and cars. Indeed, Mintel research highlights that one in four Indians use fresheners when ... Read More
Cleaning influencers: the unstoppable rise of Mrs Hinch Scrubbing the floors and tidying up the living room are not generally seen as glamorous activities. This is mainly because people see cleaning as a fairly mundane task ... Read More
Kondo-effect is the latest example of mainstream minimalism The popularity of the recently released Netflix series, "Tidying Up with Marie Kondo" has brought minimalism to the forefront of consumerism, generating a surge in social media buzz, ... Read More
Climate change will boost sales of pest control Spurred by climate change and by international travel and trade, disease-bearing insects are spreading to wider parts of the world. Global warming is creating new habitats for disease-transmitting ... Read More
Radical transparency affects home care Consumer demand for access to product information is a growing trend that has manufacturers going to greater lengths to provide disclosure. Radical transparency involves companies publicly sharing significant ... Read More
Can paper bottles replace plastic home care packaging? Globally, 80 billion plastic bottles are produced every year, and around 80% of those will end up in landfills or oceans where they will remain for several hundreds ... Read More
New smart textiles create fabric care opportunities Color-changing textiles, wearable displays and body micro-move management are just a few new opportunities textile fiber science has come up with. Products that incorporate built-in odor control and ... Read More
Pet owners are an untapped market for aircare As the human population has grown, the number of pets has naturally increased as well. More than 72 million US households (about 58% of all households) have at ... Read More
The scent of Arabian homes Fragrance is taken seriously in Arabic countries. The distinctive element of Middle Eastern perfumery is oud, or agarwood, a precious resin with an opulent aroma of tobacco, leather ... Read More
Home Care Trends for 2018 Here, Jamie Rosenberg, Global Household & Personal Care Analyst at Mintel, outlines the two major trends set to impact the global home care industry this year and in ... Read More
Tesco goes coco-nuts for loo roll Coconut oil isn’t just used for cooking anymore, Tesco has launched a luxury toilet paper enriched with extracts of coconut oil, following popular trends found in food and ... Read More
Growing interest in air care in China China’s air care market is moving beyond the basics to more advanced formats and features. Mintel forecasts China’s air fresheners market to grow in value between 2017 to ... Read More