How are cleaning brands encouraging consumers to go green? We’ve seen consumers face something of a dilemma during the pandemic in terms of hygiene versus the environment. Many people have shifted their habits towards safety first and ... Read More
Patio and Backyard living in 2021 As the temperature warms up with spring nearly here, what better time than now to think about backyard hangs? Nearly all US adults have access to an outdoor space ... Read More
Pet love will inspire new opportunities for homecare The COVID-19 pandemic prompted a rise in pet ownership, indicating an opportunity for pet-friendly cleaning products to reach more consumers than ever before. Brands can leverage newfound pet ... Read More
Is ‘pandecorating’ a thing of the past? The COVID-19 pandemic spurred an uptick in adults undertaking home projects, from redecorating to organizing to gardening, as shelter in place removed a key barrier for category participation ... Read More
5 disruptive household care launches to watch out for in 2021 2020 has been a challenging year. However, the focus on home hygiene, added to restrictions on movement and social interactions that followed the COVID-19 outbreak have presented household ... Read More
[WATCH] COVID-19’s impact on Household Care, Home Care and Personal Care Mintel Senior Household Analyst Rebecca Cullen looks at the short, medium and long-term implications of COVID-19 on the household, home care and personal care sectors. For a comprehensive look ... Read More
[Podcast] 2030 Global Household Care Trends: Changes over the next 10 years How we clean and care for our homes have taken on new meanings following the COVID-19 pandemic, potentially changing behaviours forever. In this episode, Mintel household analysts discuss ... Read More
COVID-19 creates permanent changes in homecare The Great Recession of 2008 and the COVID-19 downturn both caused a great deal of economic pain. A key difference, however, is that the Great Recession drove economizing ... Read More
Decoding the rush on toilet paper There has been a lot of musing about the reason behind the great toilet paper rush of 2020, with theories pointing to a lack of household preparedness and ... Read More
Spring clean: Why brands in the UK should maintain a long-term cleaning focus beyond COVID-19 Cleaning is important to households even more so now than ever, as Mintel research shows that over half of UK adults with cleaning responsibilities in their home believe ... Read More
Anticipating hidden competition in CPG The term “hidden competition” refers to the idea that disruption often comes from outside the market, taking established competitors by surprise. Smartphones have become the evergreen example that ... Read More
How strategic storytelling can future-proof business decisions Yogi Berra once said, “The future ain’t what it used to be.” Although he was a baseball player, his gift for the quip gave the world many quotes ... Read More
