Is ‘pandecorating’ a thing of the past?

The COVID-19 pandemic spurred an uptick in adults undertaking home projects, from redecorating to organizing to gardening, as shelter in place removed a key barrier for category participation ...

2020 has been a challenging year. However, the focus on home hygiene, added to restrictions on movement and social interactions that followed the COVID-19 outbreak have presented household ...

Mintel Senior Household Analyst Rebecca Cullen looks at the short, medium and long-term implications of COVID-19 on the household, home care and personal care sectors. For a comprehensive look ...

How we clean and care for our homes have taken on new meanings following the COVID-19 pandemic, potentially changing behaviours forever. In this episode, Mintel household analysts discuss ...

The Great Recession of 2008 and the COVID-19 downturn both caused a great deal of economic pain. A key difference, however, is that the Great Recession drove economizing ...

There has been a lot of musing about the reason behind the great toilet paper rush of 2020, with theories pointing to a lack of household preparedness and ...

Cleaning is important to households even more so now than ever, as Mintel research shows that over half of UK adults with cleaning responsibilities in their home believe ...

The term “hidden competition” refers to the idea that disruption often comes from outside the market, taking established competitors by surprise. Smartphones have become the evergreen example that ...

Yogi Berra once said, “The future ain’t what it used to be.” Although he was a baseball player, his gift for the quip gave the world many quotes ...

Air fresheners in India are used primarily for neutralising bad odour in homes, offices and cars. Indeed, Mintel research highlights that one in four Indians use fresheners when ...

Scrubbing the floors and tidying up the living room are not generally seen as glamorous activities. This is mainly because people see cleaning as a fairly mundane task ...

The popularity of the recently released Netflix series, "Tidying Up with Marie Kondo" has brought minimalism to the forefront of consumerism, generating a surge in social media buzz, ...