Trends shaping India’s fabric care category

Fabric care products in India are a necessary part of consumers’ day-to-day lives. With companies making detergents at very affordable prices, the fabric care category enjoys high penetration. ...

A global shift in working patterns towards more remote working will facilitate an already growing ownership of pets, which will support volume growth in pet food. Consumer desire ...

The core focus for consumers during the pandemic was to ensure that they were keeping themselves and their loved ones safe. This means consumers were more inclined to ...

COVID-19 has put the notion of health and wellness in the spotlight and stressed the importance of a safe and clean home environment, as explored in Mintel 2021 ...

We’ve seen consumers face something of a dilemma during the pandemic in terms of hygiene versus the environment. Many people have shifted their habits towards safety first and ...

As the temperature warms up with spring nearly here, what better time than now to think about backyard hangs? Nearly all US adults have access to an outdoor space ...

The COVID-19 pandemic prompted a rise in pet ownership, indicating an opportunity for pet-friendly cleaning products to reach more consumers than ever before. Brands can leverage newfound pet ...

The COVID-19 pandemic spurred an uptick in adults undertaking home projects, from redecorating to organizing to gardening, as shelter in place removed a key barrier for category participation ...

2020 has been a challenging year. However, the focus on home hygiene, added to restrictions on movement and social interactions that followed the COVID-19 outbreak have presented household ...

Mintel Senior Household Analyst Rebecca Cullen looks at the short, medium and long-term implications of COVID-19 on the household, home care and personal care sectors. For a comprehensive look ...

How we clean and care for our homes have taken on new meanings following the COVID-19 pandemic, potentially changing behaviours forever. In this episode, Mintel household analysts discuss ...

The Great Recession of 2008 and the COVID-19 downturn both caused a great deal of economic pain. A key difference, however, is that the Great Recession drove economizing ...