Indian consumer landscape: A spotlight on yogurt Traditionally, dahi has been a staple in the Indian diet and is widely regarded as a functional food that aids digestion and improves immune support. The heightened focus ... Read More
How India’s second COVID-19 wave is impacting consumer behaviour The COVID-19 pandemic followed by complete lockdown was an unprecedented event that led to shifts in consumer behaviour, preferences and lifestyles. While some of these changes came down ... Read More
[Watch] How brands in India can help consumer de-stress The pandemic has heightened consumers’ stress levels as they are constantly worrying about their health, the impact on the economy and their finances. Mintel research highlights 9 out ... Read More
Evolving attitudes toward premium products in India The COVID-19 pandemic has changed the way Indians perceive and use premium products. Due to the economic distress caused by the pandemic, spending patterns are changing: there are ... Read More
Opportunities for brands to help Indian consumers de-stress Stress as a health parameter is increasingly being recognised by Indian consumers and is becoming part of wider conversations around healthy living. As the ongoing crisis raises consumer stress ... Read More
3 things Indian consumers are looking for in 2021 The unprecedented events of 2020 have resulted in a shift in Indian consumers' ambitions, including a desire for a better, more balanced quality of life, with a focus ... Read More
Indian consumer landscape: 3 things to know about salty snacks space Indian consumers are highly involved in snacks as a category, with a majority of consumers eating salty snacks. While consumers are trying to become more health-conscious, they are ... Read More
[Watch] What Indian consumers seek in ice cream? Ice cream is a popular category in India and currently shows high growth potential. However, the category is facing growing competition from categories like bakery, chocolate confectionery, and ... Read More
[Watch] Indian consumer landscape: How the VMS sector fits into the wider health and wellness narrative In India, vitamins, minerals and supplements (VMS) are considered medicinal and only consumed if prescribed by a doctor. While the government is taking steps to tackle nutrition deficiencies, ... Read More
[Watch] Indian consumer landscape: What’s shaping the fragrance category Increases in disposable income and demands from India’s middle-class are driving growth in the beauty and personal care category including the fragrance sector. The introduction of affordable price ... Read More
[WATCH] Indian consumer landscape: The influence of ‘on-the-go’ in consumer markets Urban dwellers, especially those living in the metro areas and cities of India, spend a major part of their daily life travelling to and fro. The fast pace ... Read More
Waking up to instant noodles: 38% of Indians have had instant noodles for breakfast It seems instant noodles are making their way onto breakfast tables across India as new research from Mintel, the world’s leading market intelligence agency, reveals that almost two ... Read More
