Bridging the ‘JIO’GRAPHICAL divide New disruptions are the only way technology and target audiences can have a cohesive relationship. Exemplifying this is the JioPhone Next, a ‘one-of-a-kind’ device. Why is it such ... Read More
The Personali(ised) Connect Connecting with audiences has become the order of the day for many platforms and brands, who are going the extra mile, in the right direction, to touch base ... Read More
Buddying up with Lenovo to enhance the online learning experience for children and parents Digital and remote learning has impacted children’s well-being and their social skills. To address this, Lenovo has partnered with a software partner – Smart Learning Solutions – to ... Read More
upGrad makes higher education more accessible and affordable for Indians Business school degrees are a top draw in India with more than 200,000 candidates vying for 3,200 vacancies in local schools. Against this backdrop, one of India’s largest ... Read More
[Watch] Trends shaping India’s fabric care category Fabric care products in India are a necessary part of consumers’ day-to-day lives. With companies making detergents at very affordable prices, the fabric care category enjoys high penetration. ... Read More
Indian consumer landscape: A spotlight on yogurt Traditionally, dahi has been a staple in the Indian diet and is widely regarded as a functional food that aids digestion and improves immune support. The heightened focus ... Read More
How India’s second COVID-19 wave is impacting consumer behaviour The COVID-19 pandemic followed by complete lockdown was an unprecedented event that led to shifts in consumer behaviour, preferences and lifestyles. While some of these changes came down ... Read More
[Watch] How brands in India can help consumer de-stress The pandemic has heightened consumers’ stress levels as they are constantly worrying about their health, the impact on the economy and their finances. Mintel research highlights 9 out ... Read More
Evolving attitudes toward premium products in India The COVID-19 pandemic has changed the way Indians perceive and use premium products. Due to the economic distress caused by the pandemic, spending patterns are changing: there are ... Read More
Opportunities for brands to help Indian consumers de-stress Stress as a health parameter is increasingly being recognised by Indian consumers and is becoming part of wider conversations around healthy living. As the ongoing crisis raises consumer stress ... Read More
3 things Indian consumers are looking for in 2021 The unprecedented events of 2020 have resulted in a shift in Indian consumers' ambitions, including a desire for a better, more balanced quality of life, with a focus ... Read More
Indian consumer landscape: 3 things to know about salty snacks space Indian consumers are highly involved in snacks as a category, with a majority of consumers eating salty snacks. While consumers are trying to become more health-conscious, they are ... Read More
