Opportunities for brands to help Indian consumers de-stress Stress as a health parameter is increasingly being recognised by Indian consumers and is becoming part of wider conversations around healthy living. As the ongoing crisis raises consumer stress ... Read More
3 things Indian consumers are looking for in 2021 The unprecedented events of 2020 have resulted in a shift in Indian consumers' ambitions, including a desire for a better, more balanced quality of life, with a focus ... Read More
Indian consumer landscape: 3 things to know about salty snacks space Indian consumers are highly involved in snacks as a category, with a majority of consumers eating salty snacks. While consumers are trying to become more health-conscious, they are ... Read More
[Watch] What Indian consumers seek in ice cream? Ice cream is a popular category in India and currently shows high growth potential. However, the category is facing growing competition from categories like bakery, chocolate confectionery, and ... Read More
[Watch] Indian consumer landscape: How the VMS sector fits into the wider health and wellness narrative In India, vitamins, minerals and supplements (VMS) are considered medicinal and only consumed if prescribed by a doctor. While the government is taking steps to tackle nutrition deficiencies, ... Read More
[Watch] Indian consumer landscape: What’s shaping the fragrance category Increases in disposable income and demands from India’s middle-class are driving growth in the beauty and personal care category including the fragrance sector. The introduction of affordable price ... Read More
[WATCH] Indian consumer landscape: The influence of ‘on-the-go’ in consumer markets Urban dwellers, especially those living in the metro areas and cities of India, spend a major part of their daily life travelling to and fro. The fast pace ... Read More
Waking up to instant noodles: 38% of Indians have had instant noodles for breakfast It seems instant noodles are making their way onto breakfast tables across India as new research from Mintel, the world’s leading market intelligence agency, reveals that almost two ... Read More
Keep calm and snack on: 37% of Indians snack to relieve stress India enjoys a wide variety of local snacks, be it Gujarat’s dhokla to Ratlam’s sev, Indians simply love their snacks. Indeed, according to new research from the world's ... Read More
Can sugar-free candies help premiumise the Indian candy market? DS Group, the makers of Pulse Candy in India, recently announced the launch of Pulse Zero, a sugar-free version of Pulse Candy. This announcement makes Pulse one of ... Read More
India’s dapper men: Average Indian man spends 42 minutes grooming per day Men’s grooming is becoming big business across the globe and it seems that India is no exception as latest research from the world’s leading market intelligence agency Mintel ... Read More
Indian food delivery platform Swiggy celebrates gender inclusivity Swiggy, one of India’s largest food delivery platforms, has redefined Santa Claus’ identity by comparing the Christmas icon with its female delivery partners in the company’s latest advertising ... Read More
