Scents for the Senses: Building Consumer Interest in Aircare Products In the latest 2022 Sustainability Barometer, Indians’ foremost environmental concern is air quality. Despite this, 41% of Indians do not use air care products. As the home remains ... Read More
Why ecommerce is a complement to, not a replacement for, in-store grocery shopping Grocery shopping is a planned, habitual behaviour. Indian consumers shop for food, especially fresh produce, at local kiranas (mom-and-pop stores) and supermarkets, which remains the norm despite the ... Read More
A Celebration of Indigenous Music Indigenous music has long stood the test of time, spanning across cultures. But many a time these hidden gems go unheard compared to mainstream genres. “Deccan Beats”, the ... Read More
‘Chief Excuse Officer’: Indian consumers get a much-needed push to exercise In a first, fitness bike brand Cultbike.fit collaborated with stand-up artist Atul Khatri to create a buzz around its newest offering. In this unique proposition, the brand asked ... Read More
STEMming the gender gap “This is not your work” is a statement that girls in India, and across the world, are often told when they show an inclination towards the field of ... Read More
Nostalgia: The Strong Driver of Emotion More often than not, a trip down memory lane or feelings of euphoria, joy, and longing are often associated with everyday elements and things around us, say, a ... Read More
How one financial start-up is addressing the complexities of digital payments for Indian consumers Digital modes of payments have dominated marketplaces ever since the outbreak of Covid-19. Consumers prefer the convenience of going cashless and being able to buy from the comfort ... Read More
India’s largest online food delivery platform enters the CPG e-commerce market with Swiggy Bazar When a food delivery behemoth decides to dabble in the e-commerce space, the result can only be positive. In one such development, Swiggy, which has delivered food to ... Read More
Cadbury 5Star is rewarding Indian consumers for doing ‘nothing at all’ The fast-paced lifestyle and need for hyperconnectivity, especially among the urban centre and city population, has caused people to fall out of the habit of doing nothing and ... Read More
Conscious consumerism and the rise of sustainability influence parents’ brand decisions in India Conscious consumerism is on the rise across the world, especially among the younger generations. The cohort makes conscious buying decisions not just for themselves but also for their ... Read More
Bridging the ‘JIO’GRAPHICAL divide New disruptions are the only way technology and target audiences can have a cohesive relationship. Exemplifying this is the JioPhone Next, a ‘one-of-a-kind’ device. Why is it such ... Read More
The Personali(ised) Connect Connecting with audiences has become the order of the day for many platforms and brands, who are going the extra mile, in the right direction, to touch base ... Read More
