Indian Consumer News

Ice cream is a popular category in India and currently shows high growth potential. However, the category is facing growing competition from categories like bakery, chocolate confectionery, and ...

In India, vitamins, minerals and supplements (VMS) are considered medicinal and only consumed if prescribed by a doctor. While the government is taking steps to tackle nutrition deficiencies, ...

Increases in disposable income and demands from India’s middle-class are driving growth in the beauty and personal care category including the fragrance sector. The introduction of affordable price ...

Urban dwellers, especially those living in the metro areas and cities of India, spend a major part of their daily life travelling to and fro. The fast pace ...

It seems instant noodles are making their way onto breakfast tables across India as new research from Mintel, the world’s leading market intelligence agency, reveals that almost two ...

India enjoys a wide variety of local snacks, be it Gujarat’s dhokla to Ratlam’s sev, Indians simply love their snacks. Indeed, according to new research from the world's ...

DS Group, the makers of Pulse Candy in India, recently announced the launch of Pulse Zero, a sugar-free version of Pulse Candy. This announcement makes Pulse one of ...

Men’s grooming is becoming big business across the globe and it seems that India is no exception as latest research from the world’s leading market intelligence agency Mintel ...

Swiggy, one of India’s largest food delivery platforms, has redefined Santa Claus’ identity by comparing the Christmas icon with its female delivery partners in the company’s latest advertising ...