Three brand transparency strategies for food and drink The dual impact of the pandemic and inflation in the last 12-24 months has made Indian consumers be vulnerable and resilient at the same time. Experiencing these uncertain ... Read More
6 in 10 Indian men want to do household chores: Here’s how brands can help The notion that women should shoulder the majority of domestic responsibilities is still widely held in most of India, but that may be changing: 60% of Indian men ... Read More
Mintel spotlights clean beauty trends at Cosmoprof India 2022 At this year’s edition of Cosmoprof India, Tanya Rajani, Senior Beauty and Personal Care Analyst, presented Mintel’s latest research on India’s Clean Beauty market. Cosmoprof India is a major ... Read More
Scents for the Senses: Building Consumer Interest in Aircare Products In the latest 2022 Sustainability Barometer, Indians’ foremost environmental concern is air quality. Despite this, 41% of Indians do not use air care products. As the home remains ... Read More
Why ecommerce is a complement to, not a replacement for, in-store grocery shopping Grocery shopping is a planned, habitual behaviour. Indian consumers shop for food, especially fresh produce, at local kiranas (mom-and-pop stores) and supermarkets, which remains the norm despite the ... Read More
A Celebration of Indigenous Music Indigenous music has long stood the test of time, spanning across cultures. But many a time these hidden gems go unheard compared to mainstream genres. “Deccan Beats”, the ... Read More
‘Chief Excuse Officer’: Indian consumers get a much-needed push to exercise In a first, fitness bike brand Cultbike.fit collaborated with stand-up artist Atul Khatri to create a buzz around its newest offering. In this unique proposition, the brand asked ... Read More
STEMming the gender gap “This is not your work” is a statement that girls in India, and across the world, are often told when they show an inclination towards the field of ... Read More
Nostalgia: The Strong Driver of Emotion More often than not, a trip down memory lane or feelings of euphoria, joy, and longing are often associated with everyday elements and things around us, say, a ... Read More
How one financial start-up is addressing the complexities of digital payments for Indian consumers Digital modes of payments have dominated marketplaces ever since the outbreak of Covid-19. Consumers prefer the convenience of going cashless and being able to buy from the comfort ... Read More
India’s largest online food delivery platform enters the CPG e-commerce market with Swiggy Bazar When a food delivery behemoth decides to dabble in the e-commerce space, the result can only be positive. In one such development, Swiggy, which has delivered food to ... Read More
Cadbury 5Star is rewarding Indian consumers for doing ‘nothing at all’ The fast-paced lifestyle and need for hyperconnectivity, especially among the urban centre and city population, has caused people to fall out of the habit of doing nothing and ... Read More
