Mintel Disruptor: 3 startups choosing their own adventure A brand’s story is integral to every decision made from conception to distribution and marketing. The story sets the tone for the product and dictates with which consumer ... Read More
Using scenario planning for strategic early warning Scenario planning is a tool that allows businesses to consider not just one possible future, but multiple futures in which they may be competing. When strategies are developed ... Read More
Ecommerce retailers in India cash in on Diwali Diwali, widely known as the festival of lights, is one of the most celebrated occasions in India - one that offers several opportunities for businesses to cash in ... Read More
Birla Cellulose introduces plantable garment tags Livaeco, a sustainable fabric brand by Birla Cellulose, the pulp and fibre business of the Aditya Birla Group in India, has introduced eco-friendly plantable tags to its garments. ... Read More
How strategic storytelling can future-proof business decisions Yogi Berra once said, “The future ain’t what it used to be.” Although he was a baseball player, his gift for the quip gave the world many quotes ... Read More
Brands show their support for World Oceans Day June 8th is recognized as World Ocean’s Day, a global celebration of events, education and demonstrations of people giving their time and money to support the quality of ... Read More
Hot picks from India: Biscuits and Juices With a slew of exciting, innovative products launched in past years, India’s biscuit and juice markets have experienced rapid evolution. Using Mintel Global New Products Database (GNPD), here ... Read More
A peek into how brands are celebrating Holi Holi, known widely as the festival of colours, signifies the triumph of good versus evil as well as welcoming the spring season in India. The festival is celebrated ... Read More
10 of Australia’s most exciting food and drink launches in 2018 From yoghurt in a new top-down squeezable bottle to tea-based energy drinks, Australia has seen a very innovative display of food and drink launches in 2018. Using Mintel ... Read More
10 innovative food and drink products launched in India in 2018 While primarily still a ‘follower market’ when it comes to food and drink launches, more and more companies in India are speeding up their innovation activity - catering ... Read More
Year of the Pig takes Lunar New Year global February 5, 2019 marked the start of the Year of the Pig in the Chinese or Lunar calendar. The Year of the Pig was welcomed by more international ... Read More
5 Stories From The Great White North (Winter 2019) While Mintel coverage is featured in media publications around the world, we are sharing a few stories from Canadian media that focuses on consumers, industries and markets. These ... Read More
