Belle of the ball: Super Bowl advertising will regain its influence and reach Live sports have been one of the few havens for new televised entertainment during the pandemic. Health and safety restrictions stunted production of scripted and live television in ... Read More
2020 Social Media Year in Review - Part 3: Platforms to watch Mintel is taking a look back at social media in 2020, with a focus on platform overview, noteworthy campaigns and brand initiatives, and platforms to watch in a ... Read More
2020 Social Media Year in Review - Part 2: Noteworthy campaigns and brand initiatives Mintel is taking a look back at social media in 2020, with a focus on platform overview, noteworthy campaigns and brand initiatives, and platforms to watch in a ... Read More
2020 Social Media Year in Review - Part 1: Platform Overview Mintel is taking a look back at social media in 2020, with a focus on platform overview, noteworthy campaigns and brand initiatives, and platforms to watch in a ... Read More
Football in America: Opportunities in an uncertain season Football is the number one sport in America and is expected to maintain this position during the 2020-2021 season. The NFL dominates television ratings each year and generates ... Read More
[Podcast] Podcasts: why we listen and how the channel is evolving for marketers This is a podcast episode about podcasts. Our experts in consumer behaviour, multichannel marketing, and social media discuss why podcasts are so popular, shifts in short- and long-term ... Read More
COVID-19 can revive Americans’ opinions of social media As the country calls for mass social distancing and preventative quarantining due to COVID-19, Americans are turning to social media for news updates, entertainment and social connection. Could ... Read More
[WATCH] Disney+ European launch: will viewers stuck indoors because of COVID-19 be tempted? With most people having to stay at home because of COVID-19’s rapid spread, will they be increasingly turning to streaming services like Disney+, which launches in the UK ... Read More
Holi 2020: Brand campaigns send out a strong social message Holi, known widely as the festival of colours, is celebrated across India where people cover themselves and others in coloured powder and water. Holi presents one of the ... Read More
How the 2020 Oscars lifted the next generation of moviegoers The Academy is old. The Academy is stuffy. The Academy is safe. These criticisms have emanated from the movie industry ever since #OscarsSoWhite rippled through Twitter five years ... Read More
Strategic Thinking Series: A personal reflection on the Super Bowl LIV commercials You have probably read a lot of Super Bowl ad reviews today. Or have talked with your colleagues about your favorite commercials from last night. Or maybe you ... Read More
Instant reaction: The launch of Disney+ The day has finally arrived. After months of teasing original content to go along with fan favorites, Disney launched its platform to the eager masses. John Poelking, US Leisure ... Read More
