Podcasts: why we listen and how the channel is evolving for marketers This is a podcast episode about podcasts. Our experts in consumer behaviour, multichannel marketing, and social media discuss why podcasts are so popular, shifts in short- and long-term ... Read More
COVID-19 can revive Americans’ opinions of social media As the country calls for mass social distancing and preventative quarantining due to COVID-19, Americans are turning to social media for news updates, entertainment and social connection. Could ... Read More
[WATCH] Disney+ European launch: will viewers stuck indoors because of COVID-19 be tempted? With most people having to stay at home because of COVID-19’s rapid spread, will they be increasingly turning to streaming services like Disney+, which launches in the UK ... Read More
Holi 2020: Brand campaigns send out a strong social message Holi, known widely as the festival of colours, is celebrated across India where people cover themselves and others in coloured powder and water. Holi presents one of the ... Read More
How the 2020 Oscars lifted the next generation of moviegoers The Academy is old. The Academy is stuffy. The Academy is safe. These criticisms have emanated from the movie industry ever since #OscarsSoWhite rippled through Twitter five years ... Read More
Strategic Thinking: A personal reflection on the Super Bowl LIV commercials You have probably read a lot of Super Bowl ad reviews today. Or have talked with your colleagues about your favorite commercials from last night. Or maybe you ... Read More
Instant reaction: The launch of Disney+ The day has finally arrived. After months of teasing original content to go along with fan favorites, Disney launched its platform to the eager masses. John Poelking, US Leisure ... Read More
[WATCH] What you need to know about the 2019 streaming wars When Mintel's John Poelking attended the Sundance Film Festival in January of this year, he stated, "New platforms may cannibalize an already established audience, or they may bring ... Read More
Distrusting the media: A closer look at “fake news” The news is an integral component of everyday interactions for nearly every American. According to Mintel research on US news media, 95% of Americans are news consumers that ... Read More
The comfort and chaos of digital content The wide variety of digital content available to US consumers has opened up the possibilities for what can attract a dedicated audience. With a vast amount of content ... Read More
Binge-releases are costing Netflix millions of social media interactions Millions of viewers are expected to tune in and stream Netflix's (arguably) most popular show, Stranger Things when the streaming giant unloads the complete third season on July ... Read More
Lux raises awareness on breast cancer in India To raise awareness about breast cancer in India, Unilever, through its soap brand Lux, has designed a bar of soap said to carry the power of encouraging women ... Read More
