Instant reaction: The launch of Disney+ The day has finally arrived. After months of teasing original content to go along with fan favorites, Disney launched its platform to the eager masses. John Poelking, US Leisure ... Read More
[WATCH] What you need to know about the 2019 streaming wars When Mintel's John Poelking attended the Sundance Film Festival in January of this year, he stated, "New platforms may cannibalize an already established audience, or they may bring ... Read More
Distrusting the media: A closer look at “fake news” The news is an integral component of everyday interactions for nearly every American. According to Mintel research on US news media, 95% of Americans are news consumers that ... Read More
The comfort and chaos of digital content The wide variety of digital content available to US consumers has opened up the possibilities for what can attract a dedicated audience. With a vast amount of content ... Read More
Binge-releases are costing Netflix millions of social media interactions Millions of viewers are expected to tune in and stream Netflix's (arguably) most popular show, Stranger Things when the streaming giant unloads the complete third season on July ... Read More
Lux raises awareness on breast cancer in India To raise awareness about breast cancer in India, Unilever, through its soap brand Lux, has designed a bar of soap said to carry the power of encouraging women ... Read More
Monster.com advocates the importance of work-life balance Recruiting site Monster.com has launched a new campaign in India emphasising the importance of work-life balance. The campaign rolled out two short films urging young Indians to look ... Read More
Brands create buzz around 2019 general election in India The 2019 Indian general election has been the talk of the town, particularly as the country decides the fate of the largest democracy in the world. Acknowledging this, ... Read More
3 Ways to Survive Media Disruption in 2019 2019 is set to be one of the most disruptive years to the media landscape in the modern era. New services from Apple, Disney, Google and Snapchat have ... Read More
Four ways YouTube Kids can survive streaming media competition Several new streaming video services are launching in 2019, including options from brands such as Disney, Apple and Warner Media. The recently announced Disney+ includes an abundance of ... Read More
Adobe Summit: Reimagining the customer journey In today’s digital age, marketers live in a bit of dichotomy; it’s never been easier to reach customers, yet it’s never been harder to get them to care. ... Read More
The evolution of marketing to women To celebrate International Women’s Day, we asked three analysts from our global offices to examine how new product launches, positionings and marketing to women have evolved over the ... Read More
