3 key ways restaurants can connect with gamers Mintel segments gamers based on their top reasons for playing games. Foodservice operators can explore four gamer audiences – Achievers, Explorers, Socializers and Competitors – and target the ... Read More
How brands can adapt to evolving attitudes to social media influencers - real and virtual As consumers grow more savvy about influencer advertising, how influencers are used by brands is set to take divergent paths. Concerns about the negative ramifications of misleading influencer ... Read More
New year, new holiday marketing strategy: Lessons learned for 2022 Your 2021 holiday campaigns are done - now what? Well, it’s time to start planning for 2022. While the good and the bad of holiday marketing are still ... Read More
Social awareness and engagement are becoming more mainstream: What brands need to know Interest and participation in social causes are becoming more widespread among US consumers. With over half of the US population qualifying as 'conscious consumers,' value-based marketing and cause-driven ... Read More
[PODCAST] What marketers need to know when considering a social commerce strategy In today's episode, host Elysha Young is joined by retail and marketing experts from the US, Europe and China to discuss the rise of social commerce - what ... Read More
How to maximize the impact of nostalgia marketing Much of nostalgia marketing is currently centered around the experiences of Millennials in the 1990s, and marketers are missing an opportunity to connect older generations with their products ... Read More
NIL opens a new era of collegiate athlete marketability On July 1, 2021, the NCAA removed prohibitions that prevented college athletes from benefiting from their name, image and likeness (NIL). Thus, college athletes can now make money ... Read More
The evolution of Pride and Pride Marketing Last year, many Pride festivals and campaigns were forced to pivot not only due to the COVID-19 pandemic but also in response to the killing of George Floyd ... Read More
Baseball seeks to grow its youth movement Across the sports world, Gen Z consumers are not following sports to the same degree as their older generational counterparts. Among the sports with the biggest problem attracting ... Read More
A shift in priorities: the rise of purpose-driven influencers A rising interest in climate change, zero waste or political involvement as well as social change are some of the current trends that impact the influencer marketing businesses ... Read More
Facebook vs. Australia: What are the implications for the UK? The conflict between Facebook and Australia might be over, but what does this mean for the rest of the world? We explore the implications for the UK and ... Read More
Facebook vs. Australia: Is no news really good news and is Canada next? Last week millions of Australians logged on to Facebook only to find the tech giant had made good on their threat and blocked publishers and users from sharing ... Read More
