Four ways YouTube Kids can survive streaming media competition Several new streaming video services are launching in 2019, including options from brands such as Disney, Apple and Warner Media. The recently announced Disney+ includes an abundance of ... Read More
Adobe Summit: Reimagining the customer journey In today’s digital age, marketers live in a bit of dichotomy; it’s never been easier to reach customers, yet it’s never been harder to get them to care. ... Read More
The evolution of marketing to women To celebrate International Women’s Day, we asked three analysts from our global offices to examine how new product launches, positionings and marketing to women have evolved over the ... Read More
Indian food delivery platform Swiggy celebrates gender inclusivity Swiggy, one of India’s largest food delivery platforms, has redefined Santa Claus’ identity by comparing the Christmas icon with its female delivery partners in the company’s latest advertising ... Read More
What Sundance says about digital media in 2019 Every January in the Utah mountains, Hollywood big wigs congregate in Park City to view, buy, sell, and promote a plethora of new media at the Sundance Film ... Read More
Beyond the Bowl: Nostalgia, social consciousness and other brand experiences The game may be over and the snacks put away, but the buzz around the much-anticipated Super Bowl advertisements continues to grow. Mintel Comperemedia's digital team has watched all ... Read More
Encouraging diversity in advertising campaigns across Asia Pacific Unilever has laid down the challenge to marketing agencies in China, India and Indonesia to become more inclusive when portraying consumers in advertising campaigns. Unilever and Ebiquity, a marketing ... Read More
Volvo Cars’ Christmas ‘Drive their imagination’ commercial In celebration of the coming festive season, Volvo Cars has launched the brand’s global ‘Drive their imagination’ Christmas commercial which is receiving positive response worldwide. The commercial features ... Read More
Game On: Insights from Content Marketing World 2018 Lily Harder, Vice President of Mintel Comperemedia Research attended Content Marketing World in Cleveland. Lily attended sessions, workshops and gained insight from the conference floor which she shares ... Read More
Victory likely for new Nike campaign Nike has gained considerable press this week with the unveiling of their newest ad campaign featuring former NFL player Colin Kaepernick. The first ad centered on an image ... Read More
The body hair debate: Love Island Vs Poldark As an unusual streak of good weather and high temperatures is hitting the UK this summer, more British men are going topless when relaxing in the sun and ... Read More
What AT&T’s Merger with Time Warner Means for Telecom AT&T has completed its acquisition of Time Warner, after successfully arguing its case in federal court that acquiring Time Warner would enable it to better compete with tech ... Read More
