How to maximize the impact of nostalgia marketing Much of nostalgia marketing is currently centered around the experiences of Millennials in the 1990s, and marketers are missing an opportunity to connect older generations with their products ... Read More
NIL opens a new era of collegiate athlete marketability On July 1, 2021, the NCAA removed prohibitions that prevented college athletes from benefiting from their name, image and likeness (NIL). Thus, college athletes can now make money ... Read More
The evolution of Pride and Pride Marketing Last year, many Pride festivals and campaigns were forced to pivot not only due to the COVID-19 pandemic but also in response to the killing of George Floyd ... Read More
Baseball seeks to grow its youth movement Across the sports world, Gen Z consumers are not following sports to the same degree as their older generational counterparts. Among the sports with the biggest problem attracting ... Read More
A shift in priorities: the rise of purpose-driven influencers A rising interest in climate change, zero waste or political involvement as well as social change are some of the current trends that impact the influencer marketing businesses ... Read More
Facebook vs. Australia: What are the implications for the UK? The conflict between Facebook and Australia might be over, but what does this mean for the rest of the world? We explore the implications for the UK and ... Read More
Facebook vs. Australia: Is no news really good news and is Canada next? Last week millions of Australians logged on to Facebook only to find the tech giant had made good on their threat and blocked publishers and users from sharing ... Read More
Super Bowl advertising themes that emerged in a pandemic world Set against the backdrop of the COVID-19 pandemic and all of its ramifications, this year’s Super Bowl was unlike any other — from the buildup and the game-day ... Read More
Belle of the ball: Super Bowl advertising will regain its influence and reach Live sports have been one of the few havens for new televised entertainment during the pandemic. Health and safety restrictions stunted production of scripted and live television in ... Read More
2020 Social Media Year in Review - Part 3: Platforms to watch Mintel is taking a look back at social media in 2020, with a focus on platform overview, noteworthy campaigns and brand initiatives, and platforms to watch in a ... Read More
2020 Social Media Year in Review - Part 2: Noteworthy campaigns and brand initiatives Mintel is taking a look back at social media in 2020, with a focus on platform overview, noteworthy campaigns and brand initiatives, and platforms to watch in a ... Read More
2020 Social Media Year in Review - Part 1: Platform Overview Mintel is taking a look back at social media in 2020, with a focus on platform overview, noteworthy campaigns and brand initiatives, and platforms to watch in a ... Read More
