Purchase Intelligence: What is sentiment analysis?

Mintel Purchase Intelligence provides rapid, reliable consumer opinions on new food and drink products in order to create benchmarks to uncover the attributes driving purchase decisions. New product ...

Consumers want to know what’s new. But when brands decide to take that bold step ahead of the competition, it changes the rules. Brands that know the trends ...

Specialist nutrition is a wide and dynamic sector ranging from foods for special medical purposes (FSMP) to dietary supplements and infant formula. The entire specialist nutrition sector is broadly ...

Earlier this year, we announced our plans to significantly invest in expanding Mintel’s global market intelligence coverage and expertise. Today, we’ve taken another step forward with the expansion of ...

Start-ups are driving innovation across many markets, and they’re also taking market share from more established players. Some of our biggest clients are responding to these changes by setting ...

Start-ups and indie brands are creating a huge buzz across all industries, with inspiring backstories and products that truly resonate with consumers. This has put pressure on established ...

Everyone’s talking about Artificial Intelligence (AI) - and lots of companies are investing in it. In this new video Ben Korallus, who leads Mintel's Data Science team, explains how ...

The first Terminator movie introduced the world to Skynet, a revolutionary artificial intelligence (AI) system that develops self-awareness and fights back when its creators try to deactivate it. The movie ...

The complex nutrition industry is growing ever more relevant to today’s consumer, and we expect the specialised nutrition market is set to experience strong growth in the coming ...

After two years of record growth, Mintel is set to significantly invest in expanding our global intelligence coverage and expertise. We’re increasing our consumer research to include 35 ...

MintelGives is our charitable donation programme. What makes it special is that the global committee brainstorms, plans and works together on ideas, initiatives and causes. This year saw ...

All year long, Mintel’s robust thought leadership content agenda led discussions and drove new ways of thinking across industries and regions, covering various topics including: The APAC Food ...