Brands must align with consumers' desire to be ethical It's likely you've come across a campaign from one of your favourite brands that bring awareness to a cause or a particular social issue. It is because consumers ... Read More
Hotspots: April 2022’s Top Trends Observations Hotspots brings you the Mintel Trends team’s top observations on product and service launches from around the world. From an NFT vending machine to label-free drink bottles that ... Read More
“She power” is influencing the world: how brands do communications with female consumers Modern women are no longer bound by the ideal image such as superwoman, whether it’s about marriageable age, work-life balance, or the high expectations of appearance around them. ... Read More
Disruptive brands find unique ways to stay on trend in Latin America Mintel has examined several brands that are setting themselves apart through the lens of Mintel’s 2022 Global Consumer Trends. Disruptive brands are attracting the attention of consumers and ... Read More
Getting social commerce right to grow your business With today’s digitally-savvy and connected consumers, social commerce is becoming the next breakout trend in e-commerce. Bolstered by the super app phenomenon, which has exposed consumers to new ... Read More
Hotspots: November 2021’s Top Trends Observations Hotspots bring you the Mintel Trends team’s top observations on product and service launches from around the world. From a cookware brand offering a text hotline for real-time ... Read More
4 key trends spotted at Anuga 2021 In compliance with the current COVID-19 regulations, this year’s Anuga, the world’s largest food and drink trade show, took place as a virtual and in-person event in Cologne. ... Read More
[PODCAST] What 2021 trends tell us about the future of marketing In this episode of Mintel Little Conversation, host Andrew Davidson is joined by thought leaders across the telecom and media, insurance and omnichannel marketing industries to discuss Mintel ... Read More
Hotspots: October 2021’s Top Trends Observations Hotspots bring you the Mintel Trends team’s top observations on product and service launches from around the world. From a chair that hugs people who have autism to ... Read More
Hotspots: September 2021’s Top Trends Observations Hotspots bring you the Mintel Trends team’s top observations on product and service launches from around the world. From a program designed to divert sauce packets from ending ... Read More
Thought Bubble: Airbnb provides accommodations for refugees As governments worldwide debate how to evacuate, vet and settle thousands of Afghan refugees, Airbnb demonstrates how brands and businesses can take the lead to help those trying ... Read More
Hotspots: August 2021’s Top Trends Observations Hotspots bring you the Mintel Trends team’s top observations on product and service launches from around the world. From a smart wall-to-grid charger for electric vehicles that enables ... Read More
