How TikTok has changed Chinese people’s daily lives Emerging apps like TikTok have changed what consumers want from brands. They want brands to be more personalized, as well as having an attitude of being close to ... Read More
CES 2021 brings 5G into sharper focus Two years ago, and well before it began materializing in any meaningful way, 5G was the hot topic of CES 2019. Fast forward two years to CES 2021 ... Read More
Ticketmaster announces plans to verify vaccinated ticketholders After promising news about Pfizer and Moderna’s COVID-19 vaccines, Ticketmaster announced its plan to make audiences’ return to live events safer. By partnering with health pass companies (eg ... Read More
[WATCH] The state of streaming in 2020 Comperemedia Director of Insights - Telecom, Emily Groch and Mintel Senior Gaming Analyst John Poelking reflect on a busy year of streaming to give us their take on ... Read More
How next-gen consoles will shape gaming this holiday season This week marks the beginning of a new era in mainstream gaming. After seven years, Xbox and Playstation will both be releasing new consoles within two days of ... Read More
[WATCH] What 5G means for brands and consumers With the recent announcements from Apple to Verizon to T-Mobile and other companies, it is safe to say that 5G connectivity is finally here and available for consumers ... Read More
[Podcast] Vices: Moderation, mental health, community, and culture Most consumers have them; many have grown during the global pandemic. From indulgent food and drink to enticing gaming and gambling, vices have been a part of human ... Read More
Technology is shaping how beauty brands connect with consumers The majority of adults who follow beauty influencers want to see more realistic and relatable influencers. Consumers want to see more of their “real life” represented online, as ... Read More
[Podcast] The future of healthy ageing Given the advancements in modern medicine and a keen focus on health and wellness, global populations are expected to grow significantly older over the next half century, giving ... Read More
The game is on for beauty brands As consumers spend more time at home, beauty brands are altering the way they reach consumers. Some are fully immersing themselves within the lucrative gaming world in an effort ... Read More
Social apps that are popular among Chinese consumers Nowadays, people cannot live without using mobile phones. According to Mintel research on mobile apps, the top three mobile apps Chinese people are spending their time on are ... Read More
What moviegoing will look like beyond 2020 When movie theaters were shut down in March 2020, a huge hole was left in what had traditionally been a stable market. Even as movie theaters have started ... Read More
