Squid Game: How brands have capitalized on the phenomenon and what it means for content partnerships Who’s playing? 456 players. 45.6B Korean won. 111M viewers in the first month. $90M in estimated impact value. These are the numbers that have captivated Netflix audiences and industry analysts in the month ... Read More
Bridging the ‘JIO’GRAPHICAL divide New disruptions are the only way technology and target audiences can have a cohesive relationship. Exemplifying this is the JioPhone Next, a ‘one-of-a-kind’ device. Why is it such ... Read More
3 mental health tech trends that provide solutions As technology plays an ever-greater role in our lives, people naturally worry about the damage it can do to mental health. But tech also can offer solutions, helping ... Read More
Are virtual reality and livestreaming the future of events? ‘Freedom day’ on July 19th is when many of the old freedoms to attend events in England are expected to return. Despite this new found liberty, how will ... Read More
The influence of social media in Colombia Social media brings connection, but can also overwhelm. Improve online conversations and be the reason consumers tune in, instead of wanting to disconnect. It will be important to ... Read More
Companies should think twice before requiring employees back into the office When COVID-19 was declared a national emergency in March 2020, non-essential businesses were recommended to close, and people were instructed to stay home as much as possible to ... Read More
[PODCAST] Managing expectations: Consumers, brands, and data privacy Data privacy is appearing in the headlines more and more as ransomware attacks have exposed how vulnerable governments, institutions, and companies can be to security breaches. Mintel experts ... Read More
Thought Bubble: What implications does Facebook's Trump ban have on tech, brands and moderation of social media Facebook's Oversight Board, a committee that acts as decision-makers for the social media platform's content decisions, upheld the ruling of the ban on former President Donald Trump following ... Read More
The Future of Mobility: A look at 2021 and beyond At the start of the COVID-19 pandemic, it seemed as if automotive innovations would be stymied by stagnating sales, as well as a largely assumed consumer appetite for ... Read More
How Facebook can use Libra with zero-party data to overcome privacy issues and elevate its value Reports of Facebook’s blockchain initiative surfaced in 2018 stating that the company was launching its own blockchain division. Developments on the cryptocurrency - Libra - moved quickly. It ... Read More
As the sports betting industry grows, DraftKings aims to spend its way to the top The sports betting industry exploded in 2020. Buoyed by increased legalization in states across the country, the sports betting industry broke records for the total amount legally wagered, ... Read More
Facebook vs. Australia: What are the implications for the UK? The conflict between Facebook and Australia might be over, but what does this mean for the rest of the world? We explore the implications for the UK and ... Read More
