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Household

Available 24 hours a day, Mintel’s global public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts and share the latest insights across categories and countries.

New research from Mintel reveals that bar soap remains the most popular cleansing format for 90% of Indian consumers, with only 9% using body wash* most often for their shower. A major barrier to body wash usage is high prices, with 63% of consumers stating it…
Mintel, the experts in what consumers want and why, has today (12 January 2021) announced two key trends for the global household care industry, including analysis, insights, and recommendations centred around consumer behaviour over the next year: Safe Home, Serene Home: Household brands have a role to…
Although natural household care products will continue to be valued as healthy and sustainable options, the COVID-19 pandemic has caused a shift in priorities for Canadian consumers concerned about the health and safety of themselves and their families. Sanitation has become a key priority. According to new…
Mintel, the experts in what consumers want and why, has today (5 February 2020) announced two trends set to impact the global household care market over the next decade: Clean Machine: The rapid advancement of technology will enable consumers to create hyper-personalised approaches to managing their home and their health.
As many children across the nation enjoy a relaxing half term, spare a thought for Britain’s mums and dads left to pick up the chaos left by their little angels. Indeed, Mintel’s Cleaning For The Family UK 2017 Report reveals that 76% of the nation’s parents with…
It seems that Londoners are turning to air care products to tackle pollution. Indeed, Mintel’s Air Care UK 2017 market Report reveals that while those in the capital are the most likely to be concerned about pollution, they are also the most likely to have increased their…
While tidying up around the house is part of the average American’s weekly routine, younger consumers have a more holistic approach when it comes to completing the chore. Mintel cleaning the house US market report reveals that Millennials (aged 23-40) who clean…
It seems the tide has turned in the nation’s smallest room, latest research on Toilet Cleaning, Bleaches and Disinfectants in UK reveals that Britain’s men are brushing up their toilet cleaning skills. According to new research from Mintel, the number of men saying they take some responsibility…
As the Zika Virus continues to take hold, it seems fears surrounding mosquito-borne illnesses are leading young US adults to rethink travel plans, opting instead to stay home. Indeed, new research from Mintel reveals that 36 percent of iGeneration* (iGens) and 26 percent…
They’ve long been referred to as man’s best friend, and now new research from Mintel reveals that no one loves their mutt quite as much as American men. Today, some seven in 10 (71%) younger men aged 18-44 own a dog compared to…
Cleaning is an undeniable constant in the lives of most Americans, an important and time-consuming task for all. However, new research from Mintel reveals that men may be doing more than their fair share as those age 18-34 report spending just over…
Americans take pride in their homes, and it seems the heart of the home is enjoying more than its fair share of upgrades. New research from Mintel reveals that sales of washing machines, refrigerators and cooking appliances are booming as consumers…