65% of US Millennials don't think their life is where they thought it would be The time has finally come: Millennials are all grown up. Most US Millennials* have said ‘goodbye’ to their 20s, are married and own their own home; however, ‘adulting’ ... Read More
Chinese consumers are in pursuit of richer experiences and quality of life Mintel’s annual The Chinese Consumer Report, offering an overview of the key trends and spending behaviours affecting China’s consumer landscape over the last year, reveals that Chinese consumers ... Read More
Healthy, ethical and experiential: the Holy Trinity of British Consumer Spending As Brexit rumbles on, British consumers continue to spend on brands and businesses that successfully tap into the Holy Trinity of current consumer behaviour: the ‘experience economy’, the ... Read More
Tackling the sedentary lifestyle: 64% of Indians say they don’t exercise While many Indian consumers intend to lead a healthy lifestyle, lack of motivation and time make it difficult for them to do so. New research from the world's ... Read More
Sunshine seniors: 64% of Chinese seniors think it’s easy to make new friends Things are looking bright for China’s seniors who are showing strong signs of optimism and independence, with loneliness affecting only a handful. Indeed, latest research from the world’s leading ... Read More
Middle-aged digital daters: 67% of UK dating website/app users aged 45-64 have met a date in person Swiping left or right in the seemingly endless pursuit of love has become second nature for today’s young Brits, but according to new Mintel research - it’s older ... Read More
Canada is a nation of video game lovers - despite worries of addiction and online insults The video game industry has come a long way since the days of Pac-Man in the 1980s. According to new research from Mintel’s Attitudes Toward Gaming, Canada, February ... Read More
Building a sharing economy: 30% of Chinese consumers say that they only want to use brand-new products There’s strong potential for the sharing economy in China, according to the latest research from the world’s leading market intelligence agency Mintel. Today, just 30% of urban Chinese ... Read More
The rise of the middle-aged vaper: Britain’s 45-54s see biggest increase in vaping Middle-aged Brits are increasingly taking up vaping, according to latest research from Mintel on smoking cessation and e-cigarettes, with the biggest rise coming from Brits aged 45-54, up ... Read More
D outshines C to become the UK's favourite single vitamin supplement As the nation struggles through the dark January days, with vitamin D in short supply, latest research from Mintel reveals some good news for the “sunshine drug”, as ... Read More
Americans prefer to exercise over eating healthy As Americans look to start 2019 off on the right foot, it seems this year’s resolutions are more likely to see consumers hitting the gym than improving the ... Read More
Half of UK under-25s can’t get motivated to follow healthy habits more often It’s the time of year when the nation traditionally resolves to eat more healthily and do more exercise, but half of young Brits admit they simply can’t be ... Read More
