Solutions

Solutions

From our syndicated to custom solutions – we’ll tell you exactly what you need to know.

Consumers

Find out everything you need to know about your customers so you can adapt your strategy to their changing needs.

Innovation

Innovation is at the heart of every successful enterprise strategy. It’s new products, new markets and new ideas that keep every industry’s leaders ahead of the game.

Markets

No two markets are exactly alike. What works in one place is no guarantee of success in another. We can be your eyes and ears in the markets that matter.

Trends

To understand our ever-evolving world, it’s helpful to zoom out and see the entire landscape. From there trends emerge that can direct and influence culture, brand and markets.

Competitors

Our competitive intelligence – your competitive advantage. Any advantage over the opposition can be transformative for your sales, your profits and your brand.

Products

Find your perfect fit. Explore our diverse product lineup of advanced market research solutions to help you drive better decision-making.
Industries
Industries

Our industry solutions combine the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next.
Spotlight
Get fresh perspectives, new data and groundbreaking analysis into the markets that matter with Mintel Spotlight.
Subscribe
Pricing
Book a demo

2022 Chinese Consumer

Download

An annual summary of the nation’s economic development status, changes in population structure and trends in consumers’ lifestyles and attitudes.

Mintel estimates total consumer expenditure reached RMB45,003 billion in 2021, increasing by 10.3% from 2020. This estimation is closely in line with our last year’s forecast of a 9.8% increase in total spending. The compound annual growth rate has been 1.9% since 2019 – the year before the COVID-19 outbreak.

Among the sectors which experienced significant falls in spending due to the outbreak, eating out (ie. foodservice, out-of home alcoholic drinks) is on a faster track of recovery compared with leisure and entertainment and holidays, returning to the same level in 2019. Due to the sporadic regional outbreaks and travel restrictions still in place, holiday spending only takes a share of 4.1% of total spending in 2021, which used to be 9.6% back in 2019.

The report covers the following 14 expenditure categories:

In-home Food
Foodservice (Eating Out and Takeaways)
Non-alcoholic Drinks
Alcoholic Drinks – In-home and Out-of-home
Beauty and Personal Care
OTC and Pharmaceuticals
Clothing and Accessories
Household Care
Technology and Communication
Leisure and Entertainment
Home
Transport
Holiday
Personal Finance and Housing

Download the FREE 2022 Chinese Consumer Trends now for insight on changing consumer behaviour, market expertise, and strategic recommendations to drive better business decisions faster—now and in the future.

Complete the form to download your copy

* all fields are required