In every market there are leaders and followers. The difference between them is having the confidence to implement change. Our reason for being is to give you that confidence.

Our team brings together world-leading industry gurus, data experts, experienced facilitators and inventors. We’re a mix of curious, logical thinkers, grounded in commercial reality – what binds us is our passion for understanding the Consumer.

Critical to our process is learning from the past, tracking what’s happening in the now, and understanding what’s coming tomorrow. While working with us, we promise to deliver ideas that are grounded in fact and hard data. Opportunities which are defined by industry experts and are big enough to invest in, have long- term growth potential and will generate organisational buy-in and excitement.

Our Expertise

➔ Innovation Strategy

Innovating is easy. Innovating successfully is not. Successful innovation is new product that sells; new directions people rush to follow. That takes time, expertise, collaboration.

➔ Consumer Research

It’s people who determine your business’s success. But how much do you know about the customers who hold your future in their hands? How can you influence their behavior?

➔ Market Entry

Expansion is a key leaver for growth, but knowledge is critical to know where and how to play in new markets with confidence. Do you have the data & insight you can trust to make these key decisions?

➔ Advanced Analytics

We leverage product and consumer data to craft future-looking custom models that identify and steer innovation opportunities. Combining our expert knowledge across data science, analytics and strategy to provide you with the confidence to implement changes.

➔ Field Services

Mintel Field Services provides on-the-ground consumer reporting with data that monitors competition and informs sales strategy. Where you can find out what’s really going on at the coalface of consumer choice – in stores, on shelves, in service, on price tags.

➔ Custom Reports & Publications

Custom publications delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight, specifically offering value to the projects that matter to you the most.

Our Process, Your Opportunities

Vertical Expertise

Case Studies

Trend Analysis, Propositions & Product Concepts

Challenge

A global Personal Care client approached Mintel to gain a comprehensive view of future trends in liquid hand wash and recommendations on new propositions in order to continue to champion the category in the light of new players rapidly gaining market share in Australia.

Understanding Microbiome in Skincare

Challenge

A leading CPG company wanted to understand more about the microbiome concept in skin care – primarily consumers’ interest, what they want and why – in addition to an understanding of how key competitors are communicating the microbiome concept in skincare.

Concept Testing and Consumer Segmentation

Challenge

A global ingredients client was looking to elevate their position in a particular drinks category and ultimately develop new product offerings across multiple ASEAN markets.

In order to help with the development of new product offerings, they also needed to understand consumer perceptions of the category, receptiveness towards the concepts, and understand the target audiences for each potential offering.

Talk to Our Experts

Shelley McMillan

Head of Consulting, South APAC

Shelley heads up the consultancy business in South APAC. She joined Mintel in 2017 after a 10-year career in the FMCG brand management & innovation roles in Australia, New Zealand and EMEA. At Mintel Shelley has worked as a consultant across multiple clients, industry sectors and markets, today she plays an active role with clients, advising on innovation strategy, opportunity mapping and data-driven insight techniques.

Jenny Wu

Head of Consulting, North APAC

Jenny looks after Mintel consultancy business in North APAC. She has been working at the consulting team for 5 years. Her contribution is instrumental to Mintel Consulting business growth in North Asia. She has been done a wide range of consulting projects with numerous Food & Beverage and Beauty clients.

Trusted by Global Brands across Multiple Industries

“With COVID-19 lock-downs challenging our normal ways of working, we engaged Mintel to help us pull together a webinar for our customers across Australia and New Zealand. We took insights from some consumer research we had done and Mintel added to it with their own proprietary research and examples from GNPD. The team at Mintel, especially Shelley and Katie, who we dealt directly with, were fantastic. They listened really carefully to our challenges, objectives and our brief. They came back with some suggestions as to how we could incorporate both their and our knowledge and we worked together to make a really valuable presentation for our customers, including some really clever ways to make the webinar interactive with the audience, beyond the usual Q&A. On the day of the webinar, we had over 100 customers on line and great feedback as to the value it brought them. In addition, Shelley was very engaging and warm in her presentation style. The collaborative approach to the webinar really brought the best of both company’s knowledge to add new value to our customers and to our internal staff. And in these times it was great to find a new way of working.”

“Mintel has been a perfect fit as its offerings support Sacheerome’s vision to be innovative and stay ahead of the curve. By keeping a watchful eye on local and global trends, we help support our customers in ‘what’s next’ across the gambit of FMCG products. Dealing with a large pool of very demanding partners, our endeavour is to provide out-of-the-box solutions – a task that has been made simpler by the Mintel team which supports our search for the novel. Their team’s keen insight on the market supports our team’s inquisitive minds and assists in NPD at various stages of the business.

It has been a wonderful partnership with Mintel so far, a journey that we endeavour to continue with for time to come!”

“The Tmall Baby Products & Parenting Summit is designed to build a communication platform for Tmall baby product merchants. Mintel is known for its deep consumer insights. By sharing forward-looking insights into the baby product market and offering the new authoritative analysis, Mintel helps our merchants more accurately judge the consumer behavior in the post-pandemic era.”