The world's leading market intelligence agency.Our expert analysis of the highest quality data and market research will help you grow your business.
The events and tradeshows Mintel is taking part in across the world. You will have the chance to meet our expert analysts and find out about our products and services.
Our culture nurtures amazing talent and encourages creativity and autonomy. We aim to identify and retain the very best and brightest minds to help build and support our dynamic business.
Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting
Mintel's Market Data Reports offer a quick and in-depth look at a market, providing Market Sizes, Market shares, Industry insights and 5 years forecasts.
Mintel's Future Of reports provide global coverage of the latest innovation across different markets, plus a look ahead at the next 2 years and 5 years.
The expert-led, all-encompassing research resource for higher learning.
The expert-led global market intelligence solution for the beauty and personal care industries.
Competitive intelligence, customer engagement metrics and expert analysis of omnichannel marketing.
Interactive, fast and accurate. The smartest way to understand digital commerce.
Email marketing performance metrics to track and assess competitor and industry activity.
The expert-led global market intelligence solution for the food and drink industries.
Understand and compare consumers across 36 markets
A global database of new consumer packaged goods launches in 86 markets.
The expert-led global market intelligence solution for the household and personal care sectors.
Market sizes, market shares and forecasts for 34 of the world’s most dynamic markets.
Trends in the dining experience, menu optimization and new flavors, ingredients or food preparation methods.
Rapid, reliable consumer opinions on new food and drink products.
Comprehensive, in-depth consumer and market analysis and trends in 11 markets.
Trend tracking, analysis and interpretation of changes in culture markets, brands and consumer behavior.
Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight.
Browse our library of reports ranging from consumer data to unsurpassed market knowledge.
Mintel Field Services provides authentic consumer reporting with data that monitors competition and informs sales strategy.
Feed your curiosity with our expert analysis - from the key issues impacting society to geeky dives into products, markets and demographics.
Mintel's global public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts and share the latest insights.
Innovating is easy. Innovating successfully is not. Successful innovation is new product that sells; new directions people rush to follow. That takes time, expertise, collaboration.
It’s people who determine your business’s success. But how much do you know about the customers who hold your future in their hands? How can you influence their behavior?
Expansion is a key leaver for growth, but knowledge is critical to know where and how to play in new markets with confidence. Do you have the data & insight you can trust to make these key decisions?
We leverage product and consumer data to craft future-looking custom models that identify and steer innovation opportunities. Combining our expert knowledge across data science, analytics and strategy to provide you with the confidence to implement changes.
Mintel Field Services provides on-the-ground consumer reporting with data that monitors competition and informs sales strategy. Where you can find out what’s really going on at the coalface of consumer choice – in stores, on shelves, in service, on price tags.
Custom publications delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight, specifically offering value to the projects that matter to you the most.
Beauty & Personal Care
Beverage
Food
Household & Personal Care
Retail
Lifestyle
Challenge
A global Personal Care client approached Mintel to gain a comprehensive view of future trends in liquid hand wash and recommendations on new propositions in order to continue to champion the category in the light of new players rapidly gaining market share in Australia.
A leading CPG company wanted to understand more about the microbiome concept in skin care – primarily consumers’ interest, what they want and why – in addition to an understanding of how key competitors are communicating the microbiome concept in skincare.
A global ingredients client was looking to elevate their position in a particular drinks category and ultimately develop new product offerings across multiple ASEAN markets.
In order to help with the development of new product offerings, they also needed to understand consumer perceptions of the category, receptiveness towards the concepts, and understand the target audiences for each potential offering.
Shelley McMillan
Head of Consulting, South APAC
Email
Shelley heads up the consultancy business in South APAC. She joined Mintel in 2017 after a 10-year career in the FMCG brand management & innovation roles in Australia, New Zealand and EMEA. At Mintel Shelley has worked as a consultant across multiple clients, industry sectors and markets, today she plays an active role with clients, advising on innovation strategy, opportunity mapping and data-driven insight techniques.
Jenny Wu
Head of Consulting, North APAC
Jenny looks after Mintel consultancy business in North APAC. She has been working at the consulting team for 5 years. Her contribution is instrumental to Mintel Consulting business growth in North Asia. She has been done a wide range of consulting projects with numerous Food & Beverage and Beauty clients.