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In the aftermath of the COVID-19 pandemic, Asia-Pacific’s key markets are facing differing levels of economic slowdown. This is being expressed in different levels of consumer caution, and demands that brands step-up to meet the new needs of the ‘Next Normal’.

Mintel’s director of Trends for Asia-Pacific, Matthew Crabbe, explores in this webinar how economic uncertainty is affecting consumer behaviour, mood and spending patterns. He will also highlight how brands can position themselves to be seen as supporting consumers through this uncertain period, as well as look forward to where demand will shift. Specifically, this will focus on the shift in consumer demand for value, demand for brands to support communities in ethical ways, but also help keep people’s spirits up with a bit of fun.

Meet your presenter

Matthew Crabbe
Director of Trends, Asia Pacific

Matthew has worked in marketing research focused on the Asia-Pacific region for over 25 years, starting with developing a then new series of reports on consumer product markets in China for Euromonitor. Then, as co-founder of research company Access Asia, he worked exhaustively on trying to make sense of China’s consumer markets, which work has continued since Access Asia was successfully sold to Mintel Group in 2011. Matthew has written several hundred reports on China’s consumer markets over the course of 20+ years.