HOW DO WE FIT? At Mintel, We can show you which buttons to push. Our expert analysts know the consumer electronics industry and the cultural and lifestyle trends that impact it. We work with some of the world’s leading brands and know the trends, the products, the components and the customers. And we know how they all fit together. Our analysts connect rigorous consumer research with robust market data to produce actionable insights you can plug into your business planning right away. Saving you time, and helping you focus on delivering great products. OUR Solutions for digital and media market Mintel Reports Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets. Read More Mintel Trends By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively. Read More Mintel GNPD (GLOBAL NEW PRODUCTS DATABASE) With global coverage of key new products launched, Mintel GNPD is your destination for data, analysis and insight on product packaging innovation. Read More Mintel Menu Insight Menu Insights is your source for trends in the dining experience, menu optimization and new flavors, ingredients and food preparation. Read More Mintel Food & Drink Mintel Food & Drink is all our market data, trend tracking and consumer analysis on the food and drink industry, in the hands of our world-class analysts, to give your business the advantage. Read More Consulting From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight. Read More WHO IS IT FOR? If you work in the consumer electronics industry, you need to be switched on 24/7. Technology never rests, nor waits for you to catch up. So you need market information at your fingertips:category sizes, segmentation, forecasts, market shares, new products and competitor activity. You need to know what’s new on the shelves, and what’s flying off them. New technologies, new products. Designs, formats and functionality. What works and what doesn’t. What’s coming next. And you must understand consumers – what they buy today and want from tomorrow. What they aspire to. How they react to change. You need to know – because consumers decide if you win or you lose. Category Coverage Laptops, PCs and tablets market Mobile phones and networks market Televisions and home cinema market Digital cameras market Fridges and freezers market Washing machines and dryers market Kitchen appliances market Vacuum cleaners market Specifics Consumer research Population and demographics Market size Market share Market forecast Market Segmentation Brand communication Brand research Brand preference Channel distribution Device usage Digital trends Trending Reports Premium report Audio Visual Market Research Report Mintel's market research reports provide a comprehensive overview of the audio-visual industry, including information on the audio-visual market size in your country, market share for leading companies and an overview of the latest trends, innovation and audio-visual statistics. Browse Reports Premium report PC & Laptops and Tablets Market Research Report Mintel's market research reports provide a comprehensive overview of the PCs & Laptops industry, including information on the PCs & Laptops and tablets market size in your country, market share for leading companies and an overview of the latest trends, innovation and PCs & Laptops and tablets statistics. Browse Reports Premium report Other Electrical Goods Market Research Report Mintel’s other electrical goods market research reports provide a comprehensive and extensive overview of the marketplace including information on the other electrical goods market size and other electrical goods market share. Browse Reports
Mintel Reports Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets. Read More
Mintel Trends By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively. Read More
Mintel GNPD (GLOBAL NEW PRODUCTS DATABASE) With global coverage of key new products launched, Mintel GNPD is your destination for data, analysis and insight on product packaging innovation. Read More
Mintel Menu Insight Menu Insights is your source for trends in the dining experience, menu optimization and new flavors, ingredients and food preparation. Read More
Mintel Food & Drink Mintel Food & Drink is all our market data, trend tracking and consumer analysis on the food and drink industry, in the hands of our world-class analysts, to give your business the advantage. Read More
Consulting From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight. Read More
Premium report Audio Visual Market Research Report Mintel's market research reports provide a comprehensive overview of the audio-visual industry, including information on the audio-visual market size in your country, market share for leading companies and an overview of the latest trends, innovation and audio-visual statistics. Browse Reports
Premium report PC & Laptops and Tablets Market Research Report Mintel's market research reports provide a comprehensive overview of the PCs & Laptops industry, including information on the PCs & Laptops and tablets market size in your country, market share for leading companies and an overview of the latest trends, innovation and PCs & Laptops and tablets statistics. Browse Reports
Premium report Other Electrical Goods Market Research Report Mintel’s other electrical goods market research reports provide a comprehensive and extensive overview of the marketplace including information on the other electrical goods market size and other electrical goods market share. Browse Reports