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COVID-19 has turned the beauty world upside down and brands and manufacturers are trying to navigate their way through a dramatically shifting marketplace. In this presentation, Vivienne Rudd, Director of Innovation and Insight, shares the results from Mintel’s new COVID-19 consumer trackers in major beauty markets, uncovering consumers’ responses over time to the emotional and practical challenges of the pandemic and highlighting how these responses are reflected in their beauty behaviours. Our analyst also explains how beauty players can not only survive the immediate impact of the virus but to revive and even thrive in the longer term.

Download the presentation to discover:

  • The relevance of highlighting the value of your products
  • The importance of communicating the benefits your brand provides to the consumer
  • The need to become a brand that consumers can trust and empathize with

Meet our analyst

Vivienne Rudd, Director of Innovation and Insight

Vivienne Rudd has 20 years’ experience as an expert commentator on the global beauty industry. She joined Mintel to help set up and manage its market-leading Beauty & Personal Care platform, creating and delivering ground-breaking beauty trends and market assessments to clients and international conferences. As a consultant, Vivienne now helps Mintel’s beauty and personal care clients to translate trends into successful products.