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The global spread of COVID-19 is forcing consumers around the world to change their behaviours and embrace new ways of eating, shopping, and interacting with others.

The threat of infection is reinforcing the importance of having a healthy immune system, unlocking new opportunities for brands to develop innovative new products and messaging campaigns around immune system support.

What’s more, the online grocery sector is seeing a surge in activity due to the fact that many shoppers are staying home and practicing social distancing. This presents huge opportunities for grocery retailers to better engage with consumers through measures that bring added value and convenience in order to encourage more consumers to shop online now and continue the habit once cautionary measures lift.

Finally, with consumers spending more time at home, we’re seeing growing interest in at-home cooking, which presents challenges and opportunities for brands looking to engage with those preparing and enjoying tasty meals at home.

DOWNLOAD NOW TO FIND OUT:

– what remedies, ingredients, and supplements consumers are turning to as a way to support healthy living and the opportunities they present for food and drink product innovation
– how grocery retailers are managing unprecedented demand and gaining new online shoppers by evolving services and meeting new consumer needs
– what food and drink brands should be doing to make at-home cooking and ready meals more convenient, while balancing consumer priorities for taste and health