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As the scope of the COVID-19 pandemic continues to unfold, many industries are looking at a chain reaction of challenges. While Mintel is measuring changes in the way consumers eat, travel, congregate and relate to the world around them, we are following not just the problems in some industries but also the potential for others to make gains.

Using research from Mintel’s Global COVID-19 Tracker, we’re trending the impact of COVID-19 on consumer sentiment and behavior in the US and worldwide. In this new report, you’ll discover:

– what companies in the US can learn from current outcomes in China
– long- and short-term shifts in industres like food and drink, beauty and personal care, retail, travel and household care
– opportunities for brands to re-think their strategy for engaging consumers today, tomorrow and in a post-COVID-19 era

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