Digital and media market research

We work with many of the globes most successful media brands and 17 out of the top 20 most effective advertising agency networks in the world to drive new business, planning and client servicing.


At Mintel, we’re on the same page. We work with many of the globes most successful media brands and 17 out of the top 20 most effective advertising agency networks in the world to drive new business, planning and client servicing. Our digital research and analysis teams are multimedia, multi-platform, multi-disciplinary experts. We know the trends and the innovations. We know the choices consumers make and the forces behind the trends. We analyse that information and look beyond the headlines to give you the insights and foresight that make the difference between leading and catching up. Content in context. The bigger picture on ever-smaller screens. Contact Mintel and we will help you to refine and consolidate your spot on the market. Thanks to our expertise we are able to provide you with valuable information and insights, allowing you to take right decisions at right time.

OUR Solutions for digital and media market

Mintel Reports

Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets.

Mintel Trends

By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively.

Mintel Menu Insight

Menu Insights is your source for trends in the dining experience, menu optimization and new flavors, ingredients and food preparation.

Mintel Food & Drink

Mintel Food & Drink is all our market data, trend tracking and consumer analysis on the food and drink industry, in the hands of our world-class analysts, to give your business the advantage.


From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight.


Mintel’s digital and media market clients are at the cutting edge of one of the fastest-changing of all global markets. You need to know where you stand in a business revolutionised by the web – category sizes, shares, trends and segmentation. How they are changing. Old media, new media, social media. How new business models are changing the industry. You want the figures at your fingertips – and to know which metrics mean most. Readers, viewers, fans, Tweets, likes and shares. Who are the influencers, the creators, the innovators? You have to understand the digital and media consumer – who they are, what they read, watch, think and do. How their behaviours are changing, and what that means for you.

Category Coverage

Television market

Newspapers and magazines market

Online trends



Gaming market

Stationery market

Books and ebooks market


Consumer research

Population and demographics

Channel distribution

Market size

Market forecast

Market share

Market Segmentation

Brand communication

Brand research

Brand preference

Trending Reports

Premium report
US digital advertising industry market research

US Digital Advertising Market Report

Digital advertising is estimated to account for more than half of total advertising spending following robust growth across all segments including banner, video and search. This exclusive report provides insights into growth expectation of the market, as well as the new trends and continuing patterns in consumer consumption.

Premium report
books and ebooks market research in the UK

UK Books and E-Books Market Report

This exclusive report covers print and digital books (i.e. e-books and audiobooks) through all channels. This report also includes an in-depth analysis on book buying habits as well as market size and forecasts.

Premium report
Family entertainment consumption in the US research

US Family Entertainment Market Report

This report focuses on what parents are doing with their children in their free time. In-home activities are the primary focus, including media preferences, viewing behaviors and content concerns. Outdoor play is also included.