HOW DO WE FIT? At Mintel, we’re on the same page. We work with many of the globes most successful media brands and 17 out of the top 20 most effective advertising agency networks in the world to drive new business, planning and client servicing. Our digital research and analysis teams are multimedia, multi-platform, multi-disciplinary experts. We know the trends and the innovations. We know the choices consumers make and the forces behind the trends. We analyse that information and look beyond the headlines to give you the insights and foresight that make the difference between leading and catching up. Content in context. The bigger picture on ever-smaller screens. Contact Mintel and we will help you to refine and consolidate your spot on the market. Thanks to our expertise we are able to provide you with valuable information and insights, allowing you to take right decisions at right time. OUR Solutions for digital and media market Mintel Reports Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets. Read More Mintel Trends By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively. Read More Mintel GNPD (GLOBAL NEW PRODUCTS DATABASE) With global coverage of key new products launched, Mintel GNPD is your destination for data, analysis and insight on product packaging innovation. Read More Mintel Menu Insight Menu Insights is your source for trends in the dining experience, menu optimization and new flavors, ingredients and food preparation. Read More Mintel Food & Drink Mintel Food & Drink is all our market data, trend tracking and consumer analysis on the food and drink industry, in the hands of our world-class analysts, to give your business the advantage. Read More Consulting From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight. Read More WHO IS IT FOR? Mintel’s digital and media market clients are at the cutting edge of one of the fastest-changing of all global markets. You need to know where you stand in a business revolutionised by the web – category sizes, shares, trends and segmentation. How they are changing. Old media, new media, social media. How new business models are changing the industry. You want the figures at your fingertips – and to know which metrics mean most. Readers, viewers, fans, Tweets, likes and shares. Who are the influencers, the creators, the innovators? You have to understand the digital and media consumer – who they are, what they read, watch, think and do. How their behaviours are changing, and what that means for you. Category Coverage Television market Newspapers and magazines market Online trends Cinema Photography Gaming market Stationery market Books and ebooks market Specifics Consumer research Population and demographics Channel distribution Market size Market forecast Market share Market Segmentation Brand communication Brand research Brand preference Trending Reports Premium report US Digital Advertising Market Report Digital advertising is estimated to account for more than half of total advertising spending following robust growth across all segments including banner, video and search. This exclusive report provides insights into growth expectation of the market, as well as the new trends and continuing patterns in consumer consumption. Purchase Report Premium report UK Books and E-Books Market Report This exclusive report covers print and digital books (i.e. e-books and audiobooks) through all channels. This report also includes an in-depth analysis on book buying habits as well as market size and forecasts. Purchase Report Premium report US Family Entertainment Market Report This report focuses on what parents are doing with their children in their free time. In-home activities are the primary focus, including media preferences, viewing behaviors and content concerns. Outdoor play is also included. Purchase Report
Mintel Reports Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets. Read More
Mintel Trends By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively. Read More
Mintel GNPD (GLOBAL NEW PRODUCTS DATABASE) With global coverage of key new products launched, Mintel GNPD is your destination for data, analysis and insight on product packaging innovation. Read More
Mintel Menu Insight Menu Insights is your source for trends in the dining experience, menu optimization and new flavors, ingredients and food preparation. Read More
Mintel Food & Drink Mintel Food & Drink is all our market data, trend tracking and consumer analysis on the food and drink industry, in the hands of our world-class analysts, to give your business the advantage. Read More
Consulting From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight. Read More
Premium report US Digital Advertising Market Report Digital advertising is estimated to account for more than half of total advertising spending following robust growth across all segments including banner, video and search. This exclusive report provides insights into growth expectation of the market, as well as the new trends and continuing patterns in consumer consumption. Purchase Report
Premium report UK Books and E-Books Market Report This exclusive report covers print and digital books (i.e. e-books and audiobooks) through all channels. This report also includes an in-depth analysis on book buying habits as well as market size and forecasts. Purchase Report
Premium report US Family Entertainment Market Report This report focuses on what parents are doing with their children in their free time. In-home activities are the primary focus, including media preferences, viewing behaviors and content concerns. Outdoor play is also included. Purchase Report