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About two-thirds of adults say they want the brands they support to be ethical. What exactly that means is murky, but most consumers believe that brands have an obligation to not jeopardise their customers’ health or safety. Additionally, about half of consumers think companies have a responsibility to “do what’s right for the Earth, even if it’s less profitable,” but education about sustainable practices beyond simply using recycled materials may be necessary.

In the coming future, necessity will drive politics, societies, science, and economics to innovate along more ethical lines as larger populations navigate a new and changing climate reality. With COVID-19 putting stress on sustainability efforts (and everything else), consumers will be looking to brands to provide solutions for navigating a safer future that still prioritises eco-conscious living.

Download this presentation by Andrew McDougall, Associate Director Mintel Beauty and Personal Care, to discover

– What messages are resonating with consumers when it comes to sustainability.
– How education plays a key role in helping consumers understand synthetic products.
– What impact Covid-19 had in the eco-world.

DOWNLOAD THE PRESENTATION NOW!