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Sensitive skin affects half of all women across the globe and is causing more consumers to seek out gentle products that deliver relief from irritation. From chamomile and calendula to Centella Asiatica (cica) and cannabinoids, consumers are looking for ‘hero’ ingredients to soothe their skin. These conditions trigger emotional purchases, and that’s playing a big role in pricing and shopping habits. We take a look at how brands, suppliers and retailers can build trust with consumers who have skin sensitivities – using targeted solutions, in-store expertise and a more tailored service.

Download this presentation to discover:

  • How and why brands should focus on evoking positive emotions
  • Why developing a sensitivity scale for consumers is essential
  • How brands can react to the rise of inflammatory skin conditions

Meet our analyst

Jo Lawlor, Global Beauty Skincare Analyst

Jo joined Mintel in September 2018, and has over 25 years global experience in the global spa, aesthetics and skincare industries, As a highly sought-after facialist, skin expert and brand consultant, she has travelled the world sharing her unparalleled expertise. Jo has also held senior roles in-house at Liz Earle Beauty Co., Simple and FaceGym, where she oversaw treatment conception and development, advised on professional skincare NPD, and presented on QVC Beauty UK.