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Date & Time: Jan 10 (Monday), 2021 | 11:30 – 12:30 SG Time
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Looking ahead to 2022, Mintel’s market trend analysis and prediction research are grounded by observations of the key drivers of consumer behavior and backed by our robust data sets. In 2022, expect consumer behavior to shift and evolve in response to the following five global consumer trends:
In times of uncertainty, consumers crave a sense of agency over their lives. Brands can deliver the information and options that consumers need to feel like they’re in the driver’s seat.
Having endured lockdown, consumers are eager to break out of their confines and explore, play and embrace novel experiences, both virtually and in the ‘real,’ physical world
While many brands have made their voices heard on controversial topics, consumers want to see measurable progress against their goals.
Public and private spaces must maximize the capabilities they offer to match consumers’ flexible lifestyles. Now more than ever brands have to inspire, rather than prescribe, with every touchpoint.
Consumers are looking to brands to not only help them mitigate their impact but also ensure that their practices don’t contribute to making a bad situation worse. Companies that don’t proactively change ahead of the climate will be forced to change because of it.
In this webinar, Mintel analysts will focus on 3 of the above drivers:
Join us to find out what these new consumer trends mean for your business growth in a post-pandemic year.