2022 Global Consumer Trends -China

Date & Time: Jan 17 (Monday),  2021 | 14:00 – 15:00 Beijing Time

Language: Mandarin

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Looking ahead to 2022, Mintel’s market trend analysis and prediction research are grounded by observations of the key drivers of consumer behavior and backed by our robust data sets. In 2022, expect consumer behavior to shift and evolve in response to the following five global consumer trends:

In Control

In times of uncertainty, consumers crave a sense of agency over their lives. Brands can deliver the information and options that consumers need to feel like they’re in the driver’s seat.

Enjoyment Everywhere

Having endured lockdown, consumers are eager to break out of their confines and explore, play and embrace novel experiences, both virtually and in the ‘real,’ physical world

Ethics Check

While many brands have made their voices heard on controversial topics, consumers want to see measurable progress against their goals.

Flexible Spaces

Public and private spaces must maximize the capabilities they offer to match consumers’ flexible lifestyles. Now more than ever brands have to inspire, rather than prescribe, with every touchpoint.

Climate Complexity

Consumers are looking to brands to not only help them mitigate their impact but also ensure that their practices don’t contribute to making a bad situation worse. Companies that don’t proactively change ahead of the climate will be forced to change because of it.
In this webinar, Mintel analysts will focus on 3 of the above drivers:

• In Control
• Enjoyment everywhere
• Climate complexity

Join us to find out what these new consumer trends mean for your business growth in a post-pandemic year.