From: October 14, 2020
To: October 14, 2020

Wednesday, October 14th, 2020

The American Cleaning Institute and the Good Housekeeping Institute are holding a joint half-day cleaning summit called, Discover Cleaning: Inside and Out. The summit is designed to foster a meaningful and educational dialogue with leaders in the household cleaning products industry and home-focused media around the vast amount of information available about cleaning products in today’s marketplace.

The program will:

Explore current consumer attitudes toward cleaning
Share scientific insights and ingredient developments
Explain the role and safety of fragrance
Tap into ways consumers can access more information about the cleaning products they are buying and bringing into their homes

Rebecca Cullen, Mintel’s Senior Analyst, Household Care, will be presenting on current market trends in household cleaning products and consumer behaviors and attitudes around cleaning, specifically how generational differences impact consumer views and cleaning and buying habits.

Check back soon for more information!