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Thursday, 29th of July – 09:30 BST / 10:30 CEST. Click HERE to register!
Consumers are integral to reducing emissions (the International Energy Agency says their behaviours and choices are linked to over half of the reductions required for us to reach net zero), yet simply ‘doing good’ isn’t sufficient for sustainable goods and services to sell and succeed.
This presentation will look at how to overcome these challenges by meeting people’s priorities, communicating effectively to them and resonating with their wider values. Join Richard Cope for the reveal of key findings from the inaugural Mintel Sustainability Barometer followed by a discussion with a panel of Mintel’s top experts who’ll explore what these findings mean across sectors.
Richard Cope – Senior Trends Consultant: Richard has two decades of experience in market research and futurology, helping our clients to apply Trends strategically to their business, covering issues as diverse as carbon offsetting, urbanisation, sustainable packaging and the world’s ageing population. He manages Mintel’s annual global sustainability survey and our internal Mintel Eco volunteering programme.
Alex Fisher – Senior Consultant, Beauty & Personal Care: Alex has been a BPC specialist at Mintel since 2017, guiding brand strategies with current trends and insight into the future. Her previous manufacturer-side experience keeps her grounded, with a realistic view of what’s next for the industry.
Mainga Hachibiti – Consumer Lifestyles Analyst, Germany: Mainga joined Mintel in December 2019 as a Research Analyst for Consumer Lifestyles. Previously, she gained experience in consumer insights and operational marketing from top companies in the food and cosmetics industries.
Benjamin Punchard – Global Packaging Director: Benjamin brings over 17 years of experience in the packaging world, and 15 years delivering packaging based market insight. In his current role, he is responsible for creating and delivering Mintel’s packaging content.
Don’t forget to submit your questions to the panelists when your register!
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