From: July 13, 2022
To: July 15, 2022

In-Cos Korea

13th – 15th July 2022|Seoul, South Korea
Bold ideas, concepts, trending Korean personal care products are presented by Mintel, demonstrated and analyzed at the K-Beauty Inspiration Zone to inspire the development of a new generation of ambitious K-Beauty products aiming at leading the global market. Welcome to visit us and check the most trendy beauty insight at In-Cos Korea!

Open Theatre

K-Beauty marketing presentations will be delivered by leading speakers in the zone to examine the strengthen and success of K-Beauty products. Detailed scheduled will be available soon!
-How Mintel inspire you for the product innovation
-Future trends in K-beauty

Product Showcase

Browse the selected products, identify the ingredients and make face to face contact with ingredient suppliers at the exhibition, saving a lot of time on ingredient research.
-Why the product is selected and how it is received by the market.
-What ingredients are being used, what’s the claim, how the product supports the claim, benefits to consumer and who is the potential ingredient suppliers.

Mintel Live Demo

Regular product demonstration will be held by global research firm Mintel. Questions from visiting researchers are addressed directly face-to-face.
-K-beauty products across the APAC region 


South Korea’s skincare/color cosmetics category are growing solidly, even during the pandemic, the exports of K-Beauty increased by 22% in 2021 compared to 2020, reaching an all-time high, even skincare accounted for 51% of K-Beauty exports in 2021. Let’s check how K-beauty products impact across the region, presenting more trendy concepts, such as clean beauty, sustainability, ‘skinificated’ makeup etc.