Insight not intuition

September 17th, 2019

6:00 PM - 9:00 PM

, United Kingdom

Insight not intuition: how to find out what your target audiences are really thinking and doing

Mintel is hosting this event organised by the Social Division of the Chartered Insitute of Marketing where three experts in consumer research and communications will delve into the importance of insights when it comes to defining the charities’ audience and especially donors, volunteers, supporters, beneficiaries and customers.

Jack Duckett, Associate Director of Lifestyle at Mintel will present the different tools that charities have at hand to better target their audience. Right after this introduction by Jack Duckett, Sarah Fitzgerald, Director of the strategic consultancy at Self Comms will delve in their experience working on strategic plans for several charities; and, finally, Jess Day, from ‘Let Toys be Toys’, a very successful campaign that was launched by a team of volunteers, will focus on how the audience-focused approach was fundamental to the campaign’s success.

The event will start at 6:00 PM with registrations and will end at 9:00 PM.

To find out more about the conference and how to register for it, click here.

Related Mintel events

Americas Beauty and Personal Care

On-demand Miami Beach, United States

Cosmoprof Miami 2024

Click the REGISTER button above to receive a copy of the presentation! Sarah Jindal, Mintel’s Associate Director, Global Beauty &…

Discover more

EMEA

January 25th, 2024 Dublin 1, Ireland

Discover the Future: 2024 Global Consumer Trends – Spotlight on Ireland

Expert Simon Moriarty, Director of Trends EMEA, explores Consumer Trends with a focus on Ireland to uncover the trends shaping consumer behaviour and the landscape in 2024 and beyond. In this live in-person event, Simon will call out the five key trends that Mintel believes are particularly pertinent for brands to pay attention to – now and in the future.

Discover more

EMEA Food and Drink