From: February 25, 2020
To: February 25, 2020

Mintel’s own Director of Innovation & Insight, Lynn Dornblaser, will be speaking at this year’s Puget Sound IFT Suppliers Night in Seattle, Washington. This event will take place on February 25, 2020 at the Doubletree Hotel in Seattle.

Lynn will be presenting on “How to successfully appeal to consumers”

If you want to create a successful product, you need to:
–understand the larger market forces and big picture trends
–know the consumer
–know the product forms and formulations
–know the competitors
–make sure it is what consumers want
We’ll take a look at ways to accomplish each of those points above, and also look at a handful of real-life product examples that did it well and perhaps did not do it as well (and what you can learn from them).
For more information on this event, click here.