From: May 28, 2020
To: May 28, 2020

Thursday, 28th May, 2020
1 pm (BST) / 2 pm (CEST)

Register for the Webinar here.

As COVID-19 leads the world into economic hardship, the 2008-09 recession offers valuable lessons for how European food and drink companies can adapt their business models to the needs of recessionary consumers.

In this webinar, Jonny Forsyth, Associate Director Food & Drink, will tackle key aspects like pricing, but will also underline why consumers seek value beyond the price point.

You will leave the session knowing:

  • How to deliver value to consumers who are inevitably more drawn to discounters during recession periods.
  • How innovation and communication can make you stand out from the crowd.
  • What urges consumers to buy premium products in recession periods, and why.

Register for the Webinar here.