GETTING FLAVOUR RIGHT IS KEY TO NEW PRODUCT SUCCESS


Mintel Consulting’s new Artificial Intelligence (AI) backed innovation service uses predictive analytics to map patterns in product innovation.

Not only will this enable you to confidently identify which flavours and ingredients will mainstream and narrow down ideas in your innovation funnel, but you’ll also be able to develop winning products of the future.

KEY ELEMENTS OF THE SOLUTION



Organisation and categorisation of products and attributes into streams so you can quickly identify when a growing observation will start to become a mainstream trend.

Market clustering to quantify neighbouring flavour combinations so you can identify new markets your existing product will succeed in.

Flavour combinations which explore the affinity of flavours to each other to help drive investigations and innovations that are in line with current market conditions.

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HOW DO WE DO IT?

We are using AI to analyse more than 40 million data product points captured annually across 86 markets. We then combine this data science with industry expertise to give you:

  • a landscape to quantify flavour and/or ingredient trends
  • predictions of what’s coming next

FILL OUT THIS FORM AND GET MORE RETURN FROM YOUR FLAVOUR OR INGREDIENT INNOVATION

  • Identify new growth opportunities based on your existing portfolio
  • Pinpoint where to invest in your new product development process
  • Find out which flavours and which ingredients deliver first-mover or first to scale advantage