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Understanding of consumers’ need states can lead to interesting, exciting and unique launches that can celebrate new flavours on their own merit or in combination with other important product attributes: health, indulgence, sensory qualities and even their sustainability credentials.

Download the presentation by Regina Maiseviciute Haydon, Global Food & Drink Analyst, featured at EFFA Virtual European Flavour Day analysing the relationship of flavour and ingredients with the following key factors:

  • – Better-for-you ingredients that can help consumers to achieve their all-encompassing health and wellbeing goals
  • – Pleasure and escapism touching on the role of indulgence, and how other senses can be used to create multisensory experiences
  • – Sustainability focusing on how utilise various sustainability practices to offer tasty, high quality and healthy(ier) food and drink products.

Fill in the form and download the presentation if you want to access our data and insights on this subject.