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Frozen and chilled categories are on the path of reinvention in many countries globally, with many brands working on new strategies that allow them to revive and to premiumise their ranges. While the demand for convenience remains strong, consumers of chilled and frozen products are increasingly looking for additional attributes like healthy, natural, customisable or ethical.

Download this presentation to discover:

  • How frozen food can re-attract consumers who gravitated more towards chilled products
  • How premium chilled and frozen products represent an opportunity to engage with millenials
  • How and why the ethical concerns should be addresses in these categories

Meet our analyst

Katya Witham, Global Food & Drink Analyst

Katya has over 10 years of expertise in market research and grocery industry, including hands-on experience from her previous role in the strategic development of private label at METRO Group in Germany. She identifies and explores the major trends across various product categories to deliver key industry and market insights for leading multinational food and drink companies and brand owners.