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The Leadership Strategic Brief is a definitive guide to Purpose. The result of a world-wide collaboration of 15 of the beauty and wellness industry’s top thought leaders, the guide provides expert opinions designed to help manage timing, effort and investment, and facts and foresight to help navigate the future of the beauty industry—a landscape that is changing faster than ever before.

The brief focuses on 2-3 years into the future to provide brands with insight and recommendations on how to break through the noise. A new differentiator is needed in order for consumers to rediscover that feel-good factor with their favourite brands and this report contextualises both the role of Purpose and the timing, effort and investment it requires.

Download the guide now to discover:
– What it means to lead with Purpose
– The role of metrics and value in determining the worth of a brand
– How different beauty and wellness consumer personas respond to Purpose
– The beauty and wellness brands that are leading the way with Purpose
– How Purpose-driven CEOs will react to the post-COVID-19 world and this group will look like in the future

How can you get—and stay—ahead of your future competitors? Download the Future Forward Leadership Strategic Brief: Purpose now for insight on changing consumer behaviour, market expertise, and strategic recommendations to drive better business decisions now and in the future.