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In this 40-minute webinar, Mintel’s technology and leisure experts will explore the implications of the COVID-19 accelerated shift towards a more digital world. They will examine how German consumers have adapted their online behaviours, including the increasingly vital role of the smartphone and social media.

Our analysts:
Jan Urbanek – Research Analyst – Consumer Technology.
Dr. Christina Wessels – Senior Analyst – Household & Leisure, Germany

In this webinar, you can expect to learn:

  • How COVID-19 impacted the way German consumers use technology for communication, entertainment and shopping
  • What type of leisure activities German consumers engaged in during the lockdowns and how COVID-19 changed the frequency of leisure activities
  • How brands can utilize consumers’ online experiences during the outbreak in a post-COVID-19 world

FILL OUT THE FORM TO DISCOVER THE LATEST FROM OUR GERMAN REPORTS LIBRARY!