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As the experts in what consumers want and why Mintel is best suited to accurately predict the future of consumer behaviour and what that means for brands and global markets.

Looking ahead to 2022, our market trend analysis and prediction research are grounded by observations of the key drivers of consumer behaviour and backed by Mintel’s robust data sets. In 2022, expect consumer behaviour to shift and evolve in response to the following five global consumer trends:

In Control
In times of uncertainty, consumers crave a sense of control over their lives. Brands can deliver the information and options that consumers need to feel like they’re in the driver’s seat.

Enjoyment Everywhere
Having endured lockdown, consumers are eager to break out of their confines and explore, play and embrace novel experiences, both virtually and in the ‘real,’ physical world.

Ethics Check
While many brands have made their voices heard on controversial topics, consumers want to see measurable progress against their goals.

Flexible Spaces
Public and private spaces must maximise the capabilities they offer to match consumers’ flexible lifestyles. Now more than ever brands have to inspire, rather than prescribe, with every touchpoint.

Climate Complexity
Consumers are looking to brands to help them mitigate their impact on the environment. Companies that don’t proactively change ahead of the climate crisis will be forced to change because of it.

The combination of consumer and market data, predictive analytics, action-oriented insights and expert recommendations is an innovative approach that’s uniquely Mintel. We put everything into context to better understand what the consumer and business trends mean for—and how it could inspire—our clients’ business decisions across industries, categories, demographics, and amid global themes and times of uncertainty.

Download the FREE 2022 Global Consumer Trends now for insight on changing consumer behaviour, market expertise, and strategic recommendations to drive better business decisions faster – now and in the future.