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As the experts in what consumers want and why Mintel is best suited to accurately predict the future of consumer behaviour and what that means for food, drink and foodservice brands and global markets.

Looking ahead to 2022, our market trend analysis and prediction research are grounded by observations of the key drivers of consumer behaviour and backed by Mintel’s robust data sets. In 2022, expect consumer behaviour across the food and drink landscapes to shift and evolve in response to the following global consumer trends:

In Control
In times of uncertainty, consumers crave a sense of agency over their lives. Food, drink and foodservice brands need to help consumers feel empowered to make confident decisions that protect their health and the health of the planet.

Enjoyment Everywhere
Having endured lockdowns, consumers are eager to break out of their confines and explore, play and embrace novel experiences. Consumers will be seeking joyful products that amplify the flavours, colours, textures, aromas and interactivity that food and drink can provide.

Flexible Spaces
Retailers, restaurants and brands can create multifunctional and meaningful spaces where consumers can connect, shop and eat in-person or online. Companies will creatively use food, drink and foodservice venues as forums where consumers can spend time, express themselves and meet new people.

The combination of consumer and market data, predictive analytics, action-oriented insights and expert recommendations is an innovative approach that’s uniquely Mintel. We put everything into context to better understand what the consumer and business trends mean for—and how it could inspire—our food and drink clients’ business decisions across sectors, demographics, and amid global themes and times of uncertainty.

Download the FREE 2022 Global Food and Drink Trends now for insight on changing consumer behaviour, market expertise, and strategic recommendations to drive better business decisions faster—now and in the future.