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In this presentation featured at Snackex Barcelona, Mintel’s Director of Innovation and Insights, David Jago, uncovers why the snack category is still booming with a third of consumers favouring this type of meal in some major European countries.

Download this presentation to discover:

  • Where innovation is heading to in the snack category
  • Which hot issues you must consider when developing new snacks
  • Which are the key challenges when it comes to consumer’s wants, from packaging to ingredients

Meet our analyst

David Jago, Director – Innovation and Insight

With over 25 years of experience in tracking and analysing new products, David offers a unique perspective on the marketplace, trends, and future new product development. For the last several years, David has focused on innovation and new product development within the context of market and consumer insight for Mintel, working with multinational manufacturers, leading retailers as well as ingredient and packaging suppliers.