HOW DO WE FIT? At Mintel, we know the household market. And we know the households that buy in it. We work with 4 out of 5 of the largest CPG companies globally to drive strategy and product innovation. Our experts on the household market know the trends, the innovations, the products, the claims, the retailers – and they know what’s coming next. They can tell you what works, and what doesn’t. OUR Solutions for Household market research Mintel Reports Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets. Read More Mintel Trends By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively. Read More Mintel GNPD (GLOBAL NEW PRODUCTS DATABASE) With global coverage of key new products launched, Mintel GNPD is your destination for data, analysis and insight on product packaging innovation. Read More Mintel MARKET SIZES Mintel Market Sizes is a fast, reliable database of global market information, including sizes, segmentation, market shares and forecast. Read More Mintel FIELD SERVICES With access to a global network of more than 30,000 field evaluators, Mintel Field Services provides authentic consumer reporting with data that monitors competition and informs sales strategy. Read More Consulting From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight. Read More WHO IS IT FOR? If you need to know household market, let Mintel to show you around. Our household clients come to us for robust data, in-depth research and critical analysis on one of the fastest-moving of all consumer goods markets. You want the latest, most accurate information on category sizes, segmentation and shares; to keep your finger on the pulse of innovation – new products, packaging, formulations. In short, you want the kitchen sink. Knowing the household consumer is business-critical too – what they want, where they buy, what drives them. How they are changing. And why. Category Coverage Air care market Cleaning equipment market Deodorants market Diapers and feminine hygiene market Dishwashing market Fabric care market Haircare market Specifics Consumer research Global new product launch Sales data Market size Market forecast Market share Formulation Claims Ingredients Packaging concepts Related Resources Free report GLOBAL PACKAGING TRENDS 2018 A look at the challenges and opportunities that will impact manufacturers, brands, and retailers across packaging markets around the world. Download now Free report EUROPE CONSUMER TRENDS 2018 Mintel’s team of expert analysts have identified and analysed four key trends that will define the European consumer markets in the coming year and beyond. Download now Free report AMERICAN LIFESTYLES 2017 Who is today’s American consumer? What will impact 2017? Download American Lifestyles 2017 for the latest consumer trends and market research impacting the US today. Download now
Mintel Reports Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets. Read More
Mintel Trends By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively. Read More
Mintel GNPD (GLOBAL NEW PRODUCTS DATABASE) With global coverage of key new products launched, Mintel GNPD is your destination for data, analysis and insight on product packaging innovation. Read More
Mintel MARKET SIZES Mintel Market Sizes is a fast, reliable database of global market information, including sizes, segmentation, market shares and forecast. Read More
Mintel FIELD SERVICES With access to a global network of more than 30,000 field evaluators, Mintel Field Services provides authentic consumer reporting with data that monitors competition and informs sales strategy. Read More
Consulting From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight. Read More
Free report GLOBAL PACKAGING TRENDS 2018 A look at the challenges and opportunities that will impact manufacturers, brands, and retailers across packaging markets around the world. Download now
Free report EUROPE CONSUMER TRENDS 2018 Mintel’s team of expert analysts have identified and analysed four key trends that will define the European consumer markets in the coming year and beyond. Download now
Free report AMERICAN LIFESTYLES 2017 Who is today’s American consumer? What will impact 2017? Download American Lifestyles 2017 for the latest consumer trends and market research impacting the US today. Download now