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2020 changed the world. The COVID-19 outbreak has reinforced the importance of having a healthy immune system, as staying healthy is paramount during this time.

Products that effectively communicate how they can support immune system health will capture consumers’ attention. While immunity-boosting ingredients are typically used in food, drink and health products, there are opportunities to incorporate them into beauty & personal care products. BPC products with immunity-boosting ingredients will appeal to the growing amount of health-conscious consumers seeking holistic ways to manage their mental and physical health, especially in today’s COVID-19 environment.

Download this presentation by Mintel’s Associate Director- Beauty & Personal Care, Andrew McDougall, to discover:

  • – Why health and wellness have moved to the top of the agenda for consumers
  • – Which leading brands have already launched products to tap into the increasing consumer demand for health and wellness oriented solutions
  • – Where the opportunities lay for brands seeking to expand their wellness and health-related offering

DOWNLOAD THE PRESENTATION NOW!