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The food and drink space, particularly the biscuit and juice markets, is rapidly evolving across India.

Did you know that almost two-thirds of Indians eat biscuits on the go or out of home, while almost half of Indian women eat low-calorie biscuits? When it comes to juices, Mintel research reveals that for more than a third of Indians, freshness is a feature that will encourage them to drink more packaged juice.

Check out the video above for a sneak peek into the Indian biscuit and juice landscapes. Get in touch for the full video and discover the latest trends and consumer behaviours shaking up the marketplace. Get informed now to better evolve your strategy and stay ahead of the game.