6 innovative products hitting the spotlight at IFT 2017

June 23, 2017

Mintel’s team of expert food and drink, food science and product innovation analysts are packing their bags and heading to Las Vegas for the annual IFT17 conference, kicking off Monday, June 26.

This year, presentation topics will cover hot industry issues like what’s the next clean label?, trends in stress and relaxation, making the old new again, limited edition flavors, and winners and losers in food and drink.

Here, we feature a selection of the most innovative products that will be discussed and available to sample at the Mintel Intelligence Zone.

Frito-Lay Chips

Sweet Chili & Sour Cream Flavored Potato Chips (Frito-Lay; USA)

Lay’s Kettle Cooked Sweet Chili & Sour Cream Flavored Potato Chips are now available for a limited time only. The product features spicy and sweet chilies paired with smooth sour cream, contains 40% less fat than regular potato chips and provides a satisfying crunch.

Organic Fennel Infusion

Organic Fennel Infusion (Biolilium; Italy)

Organic Fennel Infusion combines real infusion of medicinal herbs with properties from organic agave juice and fennel. This infusion is recommended for a spiritual renewing and strength, while destressing and decreasing tension.

Hops and Lemongrass Relaxing Green Tea

Hops and Lemongrass Relaxing Green Tea (Enjoy Vibe; Poland)

Hops and Lemongrass Relaxing Green Tea is a relaxation drink containing 15 times more L-theanine than regular green tea and claims to reduces stress, promote concentration and positively affect alpha brain waves.

Redcurrant Crumble Filled Milk Chocolate

Redcurrant Crumble Filled Milk Chocolate (Alfred Ritter; Germany)

Redcurrant Crumble Filled Milk Chocolate is a seasonal product consisting of milk chocolate filled with redcurrant skimmed milk yogurt cream, crumble pieces and redcurrant crisps.

BrainJuice Supplement

Original Liquid Nutritional Supplement (BrainJuice; USA)

BrainJuice Original Liquid Nutritional Supplement combines the best bio-available vitamins, nutrients and amino acids the brain needs to produce powerful neurotransmitters such as acetylcholine for focus, memory and clarity, as well as dopamine for positive mood and motivation.

Mental Balance Milk Chocolates

Mental Balance Milk Chocolates (Ezaki Glico; Japan)

Glico Gaba Mental Balance Milk Chocolates are formulated with GABA to ease stress.

Headed to IFT next week? Make sure you visit the Mintel Intelligence Zone (booth #4317) for all the “can’t miss” content you rely on with presentations, tastings and innovative product demonstrations. Join Mintel analysts as they invite you​ to touch, smell and taste interesting and innovative new products featured daily in booth presentations. Learn more here: mintel.com/ift.


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For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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